Look! Carlo Rossi's Wine Jug Furniture

So you've just had a party and your guests have polished off a few bottles of wine, leaving you with a counter top full of empty bottles. You could recycle them...or you could reuse them and furnish your house at the same time...

Carlo Rossi, who sells wine in jugs through his website, has an approach to marketing his wines that takes just this angle. He not only advocates drinking his wines, including white zinfandels, burgundys and chadonnays, grown and bottled in Modesto, but he also includes directions for what to do with the empties. From bookcases to speakers to couches and lamps, you can find the directions, as well as the wine bottled in the jugs to make them with, on his website. Puts a whole new spin on the phrase "Why don't you come over and help me polish off a few bottles of wine?"

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Comments (17)

Pretty cool idea but how long before someone grazes it and it shatters into a bazillion pieces? no thank you daddy.

posted by LittleRock on August 20th 2008 at 8:15am
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Yuck. Another example of jumping on the Green marketing bandwagon.

posted by Lori on August 20th 2008 at 8:21am
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um...you can find Carlo Rossi at any liquor store or college dorm room.

It sounds like you've never had the experience of drinking Carlo. It's fairly tasty, if you consider an entire jug costs around $10, and by "fairly tasty" I mean "tastes better than a 40oz."

posted by inertia on August 20th 2008 at 8:33am
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Someone in Carlo Rossi's ad agency had too much wine...

posted by bepsf on August 20th 2008 at 8:55am
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Weird!

posted by suzy8track on August 20th 2008 at 9:00am
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hahahahaha! This is hilarious.

posted by TCMB on August 20th 2008 at 9:10am
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Carlo has been sampling too much product lately.

posted by LBhirise on August 20th 2008 at 9:37am
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Carlo Rossi is NOT wine. Anything with a giant pour handle should raise a red flag.

posted by ChristopherB on August 20th 2008 at 9:38am
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Whoever came up with this needs serious intervention!
:)

posted by gordon on August 20th 2008 at 9:49am
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Stop drinking when you design

posted by cmb270 on August 20th 2008 at 10:14am
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hahaha everyone has basically said what I came here to say.

posted by Kimber on August 20th 2008 at 10:33am
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I kinda dig the lamp. Everything else looks tacky.

posted by BambiJo on August 20th 2008 at 11:03am
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I kinda dig NONE of it !!!

posted by poptart on August 20th 2008 at 11:29am
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NEVER put sidewalk fireworks (the little cheap ones that are legal most everywhere.. specifically the flashing ones) in a rossi bottle with the lid on.

this is experience speaking..

posted by antimatt on August 20th 2008 at 1:37pm
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noooo nooooo nooooo.

posted by keeks on August 20th 2008 at 3:41pm
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There has to be a classier way to tell the world your love for booze.

posted by K T G on August 20th 2008 at 3:45pm
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The lamp is ok.

posted by charlenemcbride on August 20th 2008 at 3:53pm
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