Here's a great example of how just some minor changes in textile choices and accessories can brighten up almost any room. Peggy, who works at the IKEA in Burbank sent us her "before & after" that illustrates IKEA's Be brave, not beige! ad campaign philosophy quite nicely.
Think of this as the decor equivalent of those "What's Different?" illustrations at the back of Highlights magazines.
By changing out textiles (which is a quick and pretty inexpensive change) you can make your furniture seem brand new. It is a known fact that colors create energy in people. Being surrounded by color has a positive effect on your everyday life and mood. When working with colors it's good to create a balance with cool and warm colors making a color thread through out the room. Scandinavians tend to be much more open to adding colors to their homes then Americans....it might have something to do with the sun being being absent most of the year and colourful textiles is the only way to add brightness to your life.
wow. amazing diff.
view beachbungalow8's profile
the exposure, white balance, and lighting are completely different in those photos.
view vinegar's profile
That's what I was thinking, Vinegar.
view Manny's profile
Hey...they cheated. Note the glaring flash on the top and the nice soft lighting on the bottom.
Kind of the same tricks they use when photographic before and after shots of fat people for weight loss claims.
view meltendo's profile
hmm yeh, i have proof-read alot of photography and these def look taken under different light/flash settings. regardless of the differences in textile. sorry peggy! hug :P
view unkledunkel's profile
yes! photography is too different. plus the flash makes all the white things (couch, wall, tables) WAY too white, where as they warm up on the 2nd photograph.
view olya's profile
Allowing for the crappy lighting, I like the beige version better, though it needs its own dramatic beige-white-black pillows and throws to pull it together.
So sayeth the Princess of All Things Beige & Square.
view wende in the twin cities's profile
Was it just the lighting they changed? The walls look a bluish-gray in the first photo and definately tan in the second...
view oceandreamer56's profile
too bad you can't really count on these photos. the lighting, like everyone says, is waaay too different.
view terka27's profile
There are white and beige people, and there are color people. I'm in the second camp---and while my home no longer mimics a Crayola box of 128 varied hues, I can't help but feel welcomed by the introduction of textiles to the Ikea set.
view krister's profile