There are two ways a transplant comes to LA. One way is to come and fall in love with the city’s crazy white sky... to revel in all of its in-your-face style and thrill over its unapologetic pizzazz . The other way is to come kicking and screaming, which is what I did.
But then I rubbed my eyes and took another look around. I started to notice the beautiful, opulent Craftsman houses and the Case Study homes only seen in books. Everyday in Lost Angeles there was something new to be inspired by. Now I get to blog it.
So with a deep, West Coast Namaste breath, AT LA is going to check out, photograph and blog everything the LA design world has to offer, as well as everything the design world has to offer LA. One item, store, and service at a time.
ps. My pic and info should be up on the staff page later today, but you can reach me at alec@apartmenttherapy.com anytime. - Alec Holland
Welcome to LA! Where you too can have a glow-in-the-dark smile, frozen facial features, and enough pilates instructors to take on a cavalry of Jenny Craig clients!
Well, hello AT-Los Angeles! Don't you look all sexy with your Pilates-sculpted physique, highlighted hair and laser-whitened teeth... Alec, I'm kind of glad that you are more the second type of LA-transplant and I'm more the first type. Should make for some interesting dialogue, yes? You'll find that over time, you will sip the purple Kool-Aid and find your inner-Angeleno. Namaste indeed. ;) Sincere best wishes on the launch! I'm really glad the venture is finally a reality.
AH. A quick bone to pick--Angeleno vs Angelino. Many LA residents prefer Angeleno despite the East Coast press' use of Angelino. Here's some insight on the debate. www.mediabistro.com/fishbowlLA/on/waldie_on_angelenoangelino_22414.asp (With L.A. being more Latino than Italian, the -eno spelling makes more sense.)
"Los Angeles, give me some of you! Los Angeles come to me the way I came to you, my feet over your streets, you pretty town I loved you so much, you sad flower in the sand, you pretty town."
-John Fante, Ask the Dust
Welcome to LA! I've been an avid reader of AT for the last year and am glad to now have a bi-coastal resource. Hurrah!
yay West Coast!