apartment therapy changing the world, one room at a time

This won't work for many people - it only works on smooth walls.

From website FAQ's:

Q: Can I remove Bella & Birch from the wall when I am ready to change the color, pattern, etc.?

A: No. Bella & Birch is permanent to your walls. If you are ready to redecorate over Bella & Birch just follow the directions provided to you on this website or in your Bella & Birch How-to-Guide.

So this stuff is permanent like contact paper, with whatever jacked up overlapping seams the original (amateur) installer chose to create, which will show though any subsequent paintjob FOREVER? Only works on perfectly flat, already painted walls? Renters can't use it because it's permanent? And it's ugly to boot!

Who in their right mind would ruin their walls with this misbegotten product? Painting, even with a decorative finish, is not that hard, and it always allows for repainting. It appears that to get rid of this stuff you (or a new owner) would have to rip out the drywall. Kuh-raazay!

It's not really wallpaper/contact paper - once it dries, it's completely like paint - so you can paint over it. It's more like a paint that goes on like wallpaper. And you can't see the seams either - hard to believe, but true. I used it on a wall on my apt. and it was great. The only thing is the "faux" finishes aren't that cool - but that's for you to decide I guess...

Is the "smooth walls only" part true? Has enybody tried it on orange peel?

Consider just sponge painting on non-smooth walls. It will be a lot cheaper too.