apartment therapy changing the world, one room at a time

Home Depot is such a crooked company that I trust nothing they say...The whole Eco-Home hoopla is a marketing strategy plain and simple.

Do your research...good paint is not hard to find...just not at Home Despot

This is good news, and the colors look great

can't wait, very cool

hdtex: I personally prefer to purchase my paint at a local painting supplies shop. BUT, I think you have to consider the great masses still purchase a great deal of their products from corporate entities like HD and Walmart, and that we should fairly point out when companies make positive strides in their offerings, because it is important when larger stores begin to (finally) start offering products that bridge the gap between specialty and mass market.

It's also of note was independently tested and awarded a GreenGuard certification, whose credentials you can inspect here.

Is there something bad for the environment in manufacturing strong colors? I looked at the choices and, while nice, they're all pretty muted ...

With wet pigment paints, the VOCs are in the pigment, so in that case, yes, strong colors are worse for the environment. That's why a lot of the low- and no-VOC lines only come in lighter shades. I'm not sure how the Freshaire pigment works but I know since it's pre-measured powder packets they cannot do custom blending like you can get with some low-VOC paints. I hear they are working on expanding their color offerings and possibly being able to do custom-blend in the future.

We just used Freshaire paint to do our bedrooms and it looks great. Honestly I did try to buy paint at a locally-owned store that carries Benjamin Moore, but when they were out of eggshell finish (isn't that like THE most common finish??) paint for the whole week and the staff were not able to be very informative about the low-VOC paint, we ended up going to the Depot because it was just easier than dealing with all that mishegas.

VOC?
WTF?

Marketing trick or not, I think its a positive step forward for Home Depot. Anytime I have been at my local HD, the paint line is a mile long, and I think people will buy a greener product if it is there. Busy people need things to be convenient.

In the reviews I saw, Aura still lasts longer and is easier to clean than this product. http://www.popularmechanics.com/home_journal/home_improvement/4248478.html

I recently enquired about this product, the guy at the paint section said, they can mix pretty much any combination that Behr has. I dont know how this can make zero voc if they are going to mix Behr's color tints...

the article says it will be rolled out on April 1st. we can only hope that Home Depot will take the time to educate their employees properly.

In responce to some of your answers, I work for the company who manufacters Freshaire. I know the big box doesn't know everthing however, I can truly tell you all it is a totally no VOC product as long as you do not add any of their liquid pigment that they use. The colors are what they are no adjusting them. They can only use the powder pouch for colorant. It's true BM and SW make a no VOC paint but only in Base 1(white). Once you add pigment, your adding VOC. Also, the feedback I have got back from consumers love it and the coverage is better than other paints. If you are at the big box they do carry a low VOC paint that meets C.A. specs. Just look on the can and you will find VOC amounts in the paint. Also Freshaire was tested by Greendguard and Eco so that has nothing to do with HD.

was it expensive?

oops, i should read the whole article next time

freshaire is currently offering 3 free samples with free shipping - you have to call 1.866.880.0304 to order (can't do it online).

here are their colors:

http://www.thefreshairechoicepaint.com/contact.html

I have used this on a new built in cabinet project. I used the gloss version and the quality is excellent as was the coverage as applied by sprayer. There was no noticeable VOC off gassing as the paint dried; the paint itself smells slightly sweet. As to the colors I would like more choices but the colors they do have are lovely natural tones.