apartment therapy changing the world, one room at a time

Interesting quotes from Murray Moss on the Core 77 link. We'll see if his approach to retailing (i.e. having the temperature cold inside to keep the buyer uncomortable and alert; turning display cases inward so as only one featured item is visible from the street) works here in L.A., particularly on that western stretch of Melrose Ave. My guess is that shit won't fly here. The folks at shops like OK, Fitzsu Society (and countless other design-oriented stores east of La Brea) are so friendly and accomodating to customers that I'd shy away from a retailer that throws that much shade. I like to get my ass kissed when I'm shopping, damn it! ("Why, yes I'd love that cappuccino/Voss/Pinot Grigio while I look at your horribly overpriced items...") That's the least that higher-end retailers could do if they want me to spend money at their shops... Why am I all of a sudden thinking of Will Ferrell's "Mugatu" character from "Zoolander"?