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Faux Homeowners: Good for Home Sales?
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071009-fauxners.jpgBoth The Wall Street Journal and NPR are reporting the latest trend in home selling: moving in faux homeowners to help sell luxury homes. These human props get to live in style at a deeply discounted rent and earn a bonus if their work helps sell the house. They bring their own furnishings, pay utilities and insurance and maintain the home, lawn and pool in spotless condition for showing at a moment's notice. And, when the house sells, they have to be ready to move out immediately. What do you think of this new trend? Take our survey, after the jump...

 
 

To read The Wall Street Journal article click here

[image: garethjmsaunder's Flickr, with a Creative Commons License]

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Comments (19)

It sounds like those live advertisements where they hire pretty girls to go to bars and talk about how good their name-brand vodka drinks are.

posted by home body on July 10th 2009 at 2:20pm
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I think it's great for people that would like to do it . . but I get too attached to places . . . and after a while, moving loses it's charm. It's nice to settle somewhere for a while.

posted by Limeliteshines on July 10th 2009 at 2:23pm
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And - as a total aside, because I don't know where else to post it - the delay in posting comments on AT for the last couple weeks is a TOTAL BUMMER. Am I the only one not receiving my much needed instant gratification?

posted by home body on July 10th 2009 at 2:26pm
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My parents live in one of those high priced neighborhoods, and foreclosures have been problematic for some of their (former) neighbors. The temporary tenants play a key role in keeping the area safe and "lived in."

posted by krister on July 10th 2009 at 2:27pm
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So basically these people rent the homes like normal people.

I didn't realize this was a "trend."

posted by ErikTheRed on July 10th 2009 at 2:34pm
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It's not that recent a "trend" - I've read of folks doing this since at least the early-mid 90's...

...and from what I've read, it's really more a security/maintenance thing for absentee homesellers than a staging thing.

In fact, it's no picnic for the folks who live in these houses - They must keep the place immaculate at all times, cannot have pets, cannot live with personal items or collectibles, must vacate the premises on weekdays and weekends in case an agent brings over a potential buyer - and all valuables must be locked away while away in case someone comes into the house.

posted by bepsf on July 10th 2009 at 2:34pm
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This sounds like it would be good for a young couple that is flexible with their living situation. Unfortunately, they probably don't have enough furniture to fill a house... at least, that's the downside for me.

posted by jamiealyse on July 10th 2009 at 2:52pm
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I have done this and liked it. My two roommates and I lived in a 4500 sf house in an upscale neighborhood for about 9 months while it tried to sell. We each paid a ridiculously low $350/mo. Initially, there were just two of us and we each paid $400. A couple of the rooms sat empty (actually an entire wing), but the majority of rooms were used. The house was never really messy but to allow for that last minute cleaning, realtors tried to give us a day's notice before showings.

posted by sara mc on July 10th 2009 at 3:15pm
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When I was growing up, this is exactly what my parents did. They partnered with some local real estate agents and offered their services doing this all through the 80's and early 90's. Some homes went faster than others, but I remember those years fondly.

Now that I'm old enough to appreciate it even more, I understand exactly how beneficial it is to everyone involved.

posted by Graceless on July 10th 2009 at 3:16pm
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I wouldn't like it myself, it's like suddenly being evicted. I mean you know it's coming.. but I like to move when I want to move, not when someone tells me I gotta get out.

posted by Lafferteezy on July 10th 2009 at 4:54pm
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just wondering where I sign up?

posted by pseudodesigns on July 10th 2009 at 4:56pm
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I don't understand what's "fake" about it. It's not as if they pretend to be the owners when potential buyers visit.

My parents did this for about 2.5 years in the mid 90s. They had sold their house and weren't sure where they wanted to settle. They worked with their selling real estate agent to approach homeowners whose houses had been on the market for a while empty. They moved in with their nice furniture, made the place look good (my mom's good at decorating) kept it clean and arranged for it to be shown whenever interested buyers wanted to visit. The houses sold faster, and they got a deal on rent. They did move every 6 to 9 months but it fit their needs at the time.

If you're flexible it can be a good thing, at least for a short while.

posted by monroe on July 10th 2009 at 4:58pm
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Sounds good for preventing blight in neighborhoods. I never heard of it before but great idea.

posted by ammanda on July 10th 2009 at 5:30pm
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If I were a neatnik (and I'm not, oh I'm not) and the house came furnished, I'd be happy to do it. But it sounds as if renters have to bring their own furnishings -- and move 'em out again when the house sells. That doesn't sound fun, particularly considering one's furniture would have to be sufficiently high-end to suit the surroundings. My back aches just thinking about it.

@ home body, you are not alone in your delayed-comment consternation. Maybe a glitch caused by heavy traffic?

posted by rosenatti on July 11th 2009 at 3:00am
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the only problem with this is when the temporary renters want to stay, and they do everything they can to keep the house from selling. my parents just bought a house that had renters like that, and they never cleaned, they never left during showings, and they ran extension cords to half the house, saying the electricity was shot on that side after a storm, which was magically fixed after they moved out. i hope this is a unique situation, but if i were selling a house, i wouldn't want to depend on the cleanliness and reliability of someone else.

posted by kaneeneenie on July 11th 2009 at 1:43pm
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kaneeneenie - Were the owners/sellers just not paying attention or something? It seems like they could have been kicked out.

posted by jamiealyse on July 11th 2009 at 5:04pm
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So friends of mine actually did this as well - they bought a new house before they put their old one on the market, and moved most of their furniture to the new house. They are letting a friend of a friend stay in the house rent free (he's just home from the peace corps) in exchange for keeping the place safe and clean for showings, the lawn mowed, etc. They left enough furniture there to make it be a very nice show house, but most of their belongings (the things that clutter a house) are at the new house.

posted by kmyers on July 11th 2009 at 8:36pm
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My former husband and I had a blast doing this years ago. Now to find out where to apply...

posted by TerriHamel on July 12th 2009 at 5:01pm
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I'm not sure I see the advantage of having people in the way for staging. The point of staging is to make the viewers feel at home, not to show them somebody else can be at home there. If there are security concerns, maybe, but otherwise, it seems counter-inituitive to have residents when you are selling. (I staged, and we sold AFTER we moved out but BEFORE the staging was finished... having a good agent, right-pricing, and a ready-to-move-into home are what counts...)

posted by SherryBinNH on July 13th 2009 at 6:04pm
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