The news from the fashion world today is that Alber Elbaz (the creative director for Lanvin) is going with "real people" as opposed to professional models for the brand's fall ad campaign. Women and men, from 18 to 80, hailing from a wide spectrum of day jobs, from waiter to milliner, will model the new line.
I love the idea and the approach, but what I'm most excited about (based on the single released image, shown above) is the styling of the spaces they'll inhabit for the photos. If this example is a good indicator, we look forward to seeing what the creative team (House & Holme) come up with to dress the "home"-like sets.
The mix of darkly chic, offbeat colors (lime, lavender and gold) with the gunmetal wall is right on trend - as are the textures (mirror, velvet, silk, lacquer, lucite) - all with a touch of gleam and a bit of decadent edge. And, yes, points for the pooch.
Bring it on, Lanvin - can't wait to see more!
• WWD | Alber Elbaz Keeps It Real for Lanvin Campaign
• Lucky | Lanvin's Fall 2012 Campaign Doesn't Have Professional Models
(Image: Steven Meisel/Lanvin)