Lead By Green Example: Positive Peer Pressure

Lead By Green Example: Positive Peer Pressure

Michelle Chin
Dec 2, 2010

Is it altruism, a desire to save the planet, the need to feel like you're doing something? Maybe not. Apparently guilt is the prevailing reason that many people go green. The old adage about teaching by example is not lost on the modern world, thankfully. Carry a reusable bag to the grocery store, the person behind you is likely to take notice. Bike to work when your office is full of car commuters,...

... you're likely to pique the curiosity of your coworkers.

The Wall Street Journal ran an article on The Secret to Turning Consumers Green. What they found was that above education and financial incentive, guilt played the largest role in prompting consumers to make green choices.

Planet Green writes, a hotel guest who reads a sign saying that nearly 75 percent of guests who stayed in this room reused their towels is over 25 percent more likely to also reuse the towels than when there is no such sign, or even if the sign says something like, "Please help the environment by reusing your towels."

So if you are being diligent and carrying your reusable bags to the market, bringing your own cup to the local coffeehouse, going meatless at a meal (or all the time)...don't feel like it's just a tiny drop in the bucket. Your actions may be adding up to more than you think by positively influencing those around you.

(Image: dailymail.co.uk)

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