I got an email last week about a new online service that helps people lend things to one another. It's called Lendaround.com and was founded by Tim Jackson, who is a "venture capitalist, entrepreneur, not-for-profiteer, and writer." I was immediately curious...
Rather than buy things online (Amazon) or sell stuff you don't want (eBay), Lendaround.com has greener, less commerical and, ultimately, more positive mission: to promote sharing over buying. It's starting with DVD's and then plans to move on to other items. This is from Jackson:
"Coming back from Rwanda or Lesotho and looking around my home, I was struck by how much stuff we all own and take for granted," he said. Wouldn't it be great if instead of leaving things to gather dust on shelves, we could lend them to our friends?"
"It's like Netflix meets Facebook," said Jackson, founder of LendAround.com. "You list some DVDs you own, invite some friends you like, and start browsing their collections. The web site helps arrange loans, and keeps track of where everyone's DVDs are. And nobody pays anyone anything."
I think this is a great idea, and I'm even more curious to see how it all works out in the day to day. Check it out and let me know what you think.
Jackie from LendAround has set up a special email for Unplggd readers to get invited to the private BETA. To join, email: firstname.lastname@example.org and ask to be subscribed. They'll get right back to you with a notification that will allow you to sign up.