Much to the excitement of Back to the Future fans, Lexus released a video yesterday that showcases a functioning hoverboard built for an ad campaign. Much to the dismay of Back to the Future fans, the car company will not be marketing and selling said hoverboards.
Named the Slide, it is "part of a broader art-meets-technology type of campaign currently being run by the company," writes The Verge. The Slide microsite says board creates "frictionless movement" using magnetic levitation. Which, for it to hover like the superfast trains that use the same technology, it needs to be over metal (on anything else it'll just be a wheel-less skateboard).
- Toyota Channels ‘Back to the Future Part II’ With a Lexus-Branded Hoverboard | WSJ Speakeasy
- Lexus says it's made a hoverboard | The Verge
- Slide | Lexus