Riding your bike is a great way to save on transportation costs and avoid subway congestion. We at Unplggd fully endorse the use of pedal power to get from point A to point B, so when a new product comes along that helps to brighten that journey we are all for it. The makers of the dynamo Dynolight recently debuted, at the Oregon Handmade Bicycle Show, a super bright new Light On! tail light created by Brian Engelen.

The Light On! system which purports itself to be a combination of sleek design and rugged function, appears to deliver well in both areas. Because the lights are powered by the motion of the axle, they don't require batteries and after riders stop moving for several minutes, dim to one-fifth of their brightness. The super bright LED lights offer 180 degree visibility are waterproof and are created to be permanently mounted on the bike.

The idea for the Light On! system was born out of creator Brian Engelen's night riding and bike commuting through the winters in Portland, Oregon which exposed him to plenty of tough riding conditions. It was because of riding in these conditions that he got the idea to start building bike lights in order to better conquer those challenges. In the words of Engelen, "the goal was to create an expedition grade bike light system that looks as good as it functions," and judging by the design and the specs of these lights it seems he has done just that.

Would you invest in a permanent light system like Light On!? Have any other favorite lights to recommend to your fellow bike commuters?

(Images: LightOn!)

[via cool hunting]