Ligne Roset and Valcuccine's "Apartment"

Ligne Roset and Valcuccine's "Apartment"

Jill Slater
Mar 19, 2010

Name: 'Essential Home'
Location: Architectural Digest Home Design Show

Today's House Call is more fantasy than reality. Whereas we often have the chance to imagine another person's home as our own, this tour takes us through a designer's fabricated version of a very curated home.

Real estate developers have long known the power of a 'finished space.' Many people have trouble looking at an empty apartment and picturing it furnished. Similarly, as designers for Ligne Roset and Valcuccine discovered, potential customers have a lot of trouble imagining an isolated piece of furniture or appliance integrating into a larger design scheme. So, for this year's Architectural Digest Home Design Show (running through Sunday 3/21) a bunch of established design firms eschewed the usual fear of 'brand dilution,' and worked together to create a complete model apartment in approximately 1,750 square feet of space on Pier 94.

The result is sort of like walking through a really beautiful, sleek, but somewhat sterile one-bedroom apartment, replete with 'outdoor' patio. There are real apartments that look this devoid of human presence, but I doubt that any of them have Valcuccine's incredibly hi-tech, very green kitchen — yet.

Resources:

    • Kitchen: Valcuccine. In this design, glossy glass-fronted cabinets and a matte-glass counter are mounted on an aluminum framing system — this kitchen is made from nearly 100% recyclable materials! • Living Room, Bedroom, Closet: Ligne Roset • Flooring in apartment and on 'balcony': Listone Giordano by Margaritelli • Stovetop and ovens: Smeg • Outdoor furniture (on 'balcony'): Coro • Glass Architectural doors (from kitchen, and between bedroom and balcony): Rimadesio

Images: Jill Slater

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