Ikea comes to the town of Stepford!

genius

so funny.

Cute, funny, and just a little creepy:) Also, I agree with username26, "like a catalogue" relates that a space feels impersonal/staged. There has to be a casual element in even the most formal of spaces in order for a place to feel livable, and while we look to catalogues perhaps for inspiration, its the personal effects that make a space really feel like home.

If you like this idea, please do yourself a favor and make the acquaintance of Gary and Elaine: http://catalogliving.net/

@eliz Beat me to it.

love it when she screams at the other room - very clever

Those black chairs are gorgeous.

@username26: Because it doesn't really say anything. I mean, it implies an aesthetic but as a critique it is very hollow. You have to go into more detail for it to be an actually effective.

I'm constantly striving to have a space that looks like a catalog...and I want my space to be camera ready...but I am a bit of a perfectionist / OCD... I think that's alright though, the key is that I want my space to look like a catalog for my own nonexistent store, not someone else's.

Cool, clever & original!

@Dempsern
I want my space to look like a catalog for my own nonexistent store, not someone else's.

Hm, that is a good way to put it....

"Like everyone else, I had become a slave to the IKEA nesting instinct. If I saw something like clever coffee tables in the shape of a yin and yang, I had to have it. I would flip through
catalogs and wonder, "What kind of dining set defines me as a person?" We used to read pornography. Now it was the Horchow Collection. I had it all. Even the glass dishes with tiny bubbles and imperfections, proof they were crafted by the honest, simple, hard-working indigenous peoples of wherever." - Chuck Palahniuk

Creepy! Love it!

@HP Stephanie, first thing I thought of too. :)

This video was great, loved it.

I think the problem with the comments about rooms or homes being "too catalogy" is that they simply don't address anything except the commenter's individual taste.

Nothing in decor or style is universal; to some people, it's not a design flaw to have several recognizable items in a room. It just doesn't take away from the collective look of the room. In fact, some might argue it's inspiring since catalog shopping is something a lot of people see as being attainable, functional and affordable. I don't think anyone wants to see a repro of an entire catalog, verbatim, all from one source. But that's the thing.....when have we really seen that here? Never.

Unless that's the look they were after, I see no reason to tell anyone their home looks like a catalogue - what happened to good manners?

Very M. Knight with the surprise ending. :o)

I'm glad to know that "What the f*ck" is the same in Dutch as it is in English.

@surfjack
I think you hit the nail on the head with "verbatim, all from one source" as the basis for that criticism vs. a reflection of one's taste. I've had this reaction to rooms full of objects/ furniture I admire- still, something in the execution of it's just... wrong.
Sometimes the design seems forced, ie. when every single item in a room conjures a designer name. Yawn. Or maybe too easy, the equivalent of bible-dipping for design (Page 9. PB catalog. Bedroom.)

That's brilliant!

so this is how it works - I've wondered... :D

brilliant!

Great video!

"Like a catalog" may be meant as an insult, but since professional stagers and product selectors go to a great deal of trouble to create inspiring settings to sell products, I find it hard to take that way!

I must admit that I could live very happily in an Ikea catalog...

@eliz: that site is too funny!

About the "looks like a catalog" comment: when you think about it, everyone's stuff has to come from somewhere and we don't all have the time or access to find unique items at flea markets or vintage stores. So, catalog is shopping is the source. I don't see anything wrong with furnishing your entire place from catalogs. However, when the person viewing the photos can name the catalog that every piece came from, perhaps they need to find something else to do with their time than reading catalogs.

I agree spaceapple and MarciaR.

I'd rather see a home smartly and completely furnished from some of the design-savvy and affordable catalogs out there than some of the hot messes sourced from pure junk, crap, and flotsam and jetsam we sometimes see here.

What a pretentious attitude to pooh-pooh mass market catalogs. Those who have serious design creds and an open mind usually don't engage in that silly game; it's mostly the wannabes who do.

i went to look for that pendant lamp at ikeadotcom before i even read the article!!!

does anyone know where that pendant lamp is from? I didn't find it at the ikea website. thanks!

yes, genius!

Yep, a winner on many levels.