I was wondering when this would get a post.

I enjoyed it very much. I especially liked that you can click on an object and it links you to the website, then bookmark for future use. I ended up buying something yesterday.

I hope they continue to list or link resources and paint colors like Domino did.

All and all it feels like a winner.

I hate the name. It makes me think of someone's balding, middle-aged uncle.

I also hate the name with a passion, but the content was great!

I love the content, but wish that you could order (and pay for) a print version of it. My printer quality just isn't the same as a glossy mag photo and I miss the joy of having Domino arrive in my mailbox.

I love love love it. I couldn't believe how much content they managed to put together - I just kept going through page after page of gorgeous photos. The source links for most items are especially nice, so there are some perks of having it online. I can always print the pics I like best for reference.

I'm hoping this turns into a full-blown website like Domino had as well. For now, I'm definitely looking forward to the next one!

not attainable. all for those with money, and just because our budget is smaller doesn't mean our taste is. however, i do like looking at the images and the links.

that name is a huge mistake.

For me, looking at a 'magazine' online just doesn't do it. I'll stick to the few remaining interior mags (mostly European) that come in paper form.

It may be the fact that my web browser at work (not by choice) is IE6, which creates many a problem for me, but I had a hard time viewing/seeing some of the articles.

While printed, white and seafoam/teal/light blue looks great, but there didn't seem to be enough web useability testing...which seems like a good idea for a web magazine.

I love the idea, the links, etc. But the reality is, I'll probably just wait for design bloggers to link to the articles (which is what everyone did w/Domino), so I'll just read it that way.

well...I realize you can't link to the articles. I mean I'll just see the pictures on their blogs. Maybe that will get me there, maybe not.

I had seen the cover image before and thought it was something geared toward kids and mothers and honestly had kind of discounted it as something I would not be interested in... boy I am glad I took a look! It was not what I was expecting at all. I would agree with a lot of the commenters.. not feeling the name Lonny, even though I understant the concept,London/ New York. I do love a paper magazine but I would pay for online content like this...
Best of luck to all involved with this endeavor!

I agree with the person who offered to pay for a print version. Half the pages don't load for me (wireless -- could this be why? I don't usually have problems with sites loading, though), and I just don't enjoy it the way I enjoy mags.

When Domino closed, I wondered if they raised the subscription cost, if it would have kept them afloat. It was only $10 a year or something low.

It's strange that a design magazine could get their first impressions for design so off. Good thing they have AT help get the word out. Between the decision to include a kid on the cover, the pastel (kiddy) colors, and that strangely unattractive white lattice background, I wouldn't have given this another look without a nudge. My honest first impression? A mid-American mom/kid based mag.

That said, I'm glad I did take a look because I already saved several screen grabs for ideas. And I appreciate the hot links off of the photos (what a slick method of advertising!) I too had problems with some pages not loading and I'm on a direct ethernet cable - no wifi - on faster grade DSL.

i like it. my home OS is too far behind to upgrade the Flash plug-in, but from work it looked fine. I took a look at all three viewing options. Eddie Ross did not come off well on "Top Design" but his house is really great! There was a whitewashed mirror on the wall - i have three of those stacked up on a shelf somewhere.

also, that luludk pink quill fabric in the baby's nursery: as an alpha xi delta, i'd LOVE to get some for my sorors to put in their daughters's rooms.

this is good stuff in terms of stepping into domino's void. it's time to stop lamenting, people. that magazine is long gone and we have to put on our big girl panties and move on. this offering is not backed by a publishing house and does not have the wherewithall to produce a print edition and get it to market.

My other thought as flipping through was, since it is online only and more pages don't really cost much more, why not break with the traditional print format and make it so we can actually read the pages without having to zoom. I have a pretty big computer screen, but the main text was too small to read in the standard presentation size.

I agree with the above commenters. The cover shot is totally off target with the rest of the content (which I find similar to Domino, for good or for bad). The name is horrible. It sounds like slang for some disease.

I'm so happy to see this online pub. I think it is a smart buy for advertisers because the access for consumers is immediate. And the design aesthetic certainly channels the Domino spirit. The tactile experience of print is missed -- I do like to sit in my favorite chair and have a glass of wine and linger over the images but, I definitely see the virtues of online and applaud these folks for getting Lonny off the ground.
Let's make this successful, shall we?

I couldn't get into reading the pages online. It could be that my smaller computer monitor was part of the problem, but I really do love paper magazines.
I am lucky enough to still have great Canadian shelter mags coming to my door monthly.

I also thought that the images were incredible, but the articles were sort of general and tepid.

The "RISDY" typo was painful.

Otherwise, I think it's a solid start.

I hate it. A lot. The cover is a disaster, both in its interior design and its graphic design. From the awful lattice and ikat chairs to the sloppy type styling, complete with bad tangents, it makes my eyes bleed. I find the page load time very annoying and resent all the ads.

When I get a new design magazine or book I want to curl up on the couch with a glass of wine and read it, not hunch over my laptop like I do all day at work.

The cover doesn't do anything for me, and the name really is odd! Maybe we could get a background story to how the name was chosen, and one could get an understanding for it?

The magazine itself, I loved. It was a great mixof styled and nice photos. The problem for me is that I don't get as much out of reading a online version of a magazine as a printed copy, but at the same time I have a full understanding as to why it's not printed. All in all; A solid first edition, I love it!

www.designfragment.blogspot.com

The name "Lonny" is too close to "Loony".

Like the Mac-like dock at the bottom that magnifies page pairs.

Like the direct linking to sources for purchase (makes it much easier to buy, which may or may not be a good thing, LOL)

Format has promise. It's quite forward-thinking. However, as many people have mentioned, their computer or monitor may not be as up-to-date as the format is, making it very difficult to use/browse the magazine. E-zine?

I always hated that, when technology makes huge leaps that leaves behind a majority of people. Sometimes the technology has grown so fast!

What used to be zippy is now slothful and what used to work everywhere, now can only load text pages.

Eventually people are FORCED to catch up. But that always bothers me. Technology is only as good as the number of people it helps.

So if a company has vast resources, they can make the most up-to-date site ever. But if their target audience cannot VIEW the site, it doesn't matter what they do.

The same principle applies to costs of items. It's not hard to make costly items at all. One can hire the best of the best. But if most people can't buy it, it's not all that useful.

I realize that phones have made leaps and bounds. My main phone is a plug-in Radio Shack phone with a cord. It has buttons. That's it. No voice mail, caller ID, redial, games, ring tones. And even though it's a design that has been around for ages, it works. It still works for the purpose it was intended.

Print magazines are like that phone. Accessible to all.

E-zines start to filter out people based on their computer and browser and internet connection.

Perhaps they'll make a print copy if their online version is successful and generates enough money to keep it alive without desperately needing subscriptions.

Then subscriptions could be available. Perhaps with limited runs. Remember there's store placement, and that can be problematic. And costly. So, that might have to be ruled out.

People could perhaps subscribe via sites like THIS one. AT. That might work.

As far as the name goes, check out this:
http://lonny.com/
Nice.

Too bad it isn't a 'real' magazine. I love the whole experience of getting it in my mailbox, opening it, the texture of the pages. Just like going to a movie theater - with the popcorn, crowd and big screen - as opposed to renting a DVD... It just ain't the same!!!

AND, because Conde-Nast let Domino go belly-up, I am getting their stinkin' Architectural Digest till November 2010! If I'd wanted it, I would have bought it in the first place. So there!

I loved the photos, which were many more than you'd find in a print mag. Reading the content was not pleasant, and for that reason I'd prefer a print version. As with others, I like curling up in a cozy spot with my design mags. I also like cutting and collaging. The cost of items in most mags, including Domino, are still out of reach for me. I still like the inspiration.

i was skeptical when i first heard about it because i LOVED domino, but i liked it a lot! i liked the domino-like features and all the home tours. obviously a perk is that its free and instantly attainable- but i would pay for another print version of domino. cuddling up with a coke and design mags is my favorite way to unwind and chill out...

I agree with those who don't like the name and think the cover makes it look like a parenting mag. I thought Domino targeted young, hip, single types, not soccer moms.

fujidesigns--

SO FUNNY.

I only started reading AT about a month ago and I was surprised to see the big love for Domino! I guess that name made me think it was geared toward my mom's crowd. I hope Lonny does a better job with the Graphic/PR aspects because it sounds like I missed out on a great magazine!

Calling mom now to see if she held onto any back issues (fingers crossed)!

I agree with many that the cover did absolutely nothing for me. Though I have a large monitor, I found that I could not read the text with out zooming. After a couple of pages I found myself just flipping through to see the images...that's sad! (I read other on-line only mags like Neet and the text is readable there)

I'm interested to see how this magazine evolves. Right now it looks like the long lost issue of Domino (but with an awful cover). Online magazines are here to stay....I hope it is an exciting new galaxy that will be explored, not a consolation prize for the loss of print!

I was really excited when I heard that this magazine was coming out, but was quickly disappointed. All of the edge and vigor are missing in this magazine when I compare it to Domino. I was bored stiff looking at the photos and didn't even bother with the articles. I felt like I was looking at an online copy of Better Homes and Gardens.

I don't enjoy sitting at my desk and reading off the computer screen for long periods of time. I'm comfortable enough, but I can't relax. It seems weird to me. I did enjoy the magazine though, so hopefully I'll get over it.

I am kind of surprised by all the negative baby comments. Like just seeing one has the power to ruin all your enjoyment of a magazine.

I like it a lot but really dislike the name. I love that I can read it in another country without having to go through the convoluted efforts to get a copy!

I really liked it, but also wish this was available for purchase in print. I like to cuddle up with a magazine and browse the pages, not be annoyed with trying to zoom in on text, etc.

A note about the name: NYLON is already doing the New York / London split thing in the name, so that's the first thing that occurred to me... not that the name was bad so much as that it was derivative of that of an existing magazine.

The cover is terrible, too, but I'd still consider purchasing it on the newsstand. "Living Etc" isn't enough!

The only thing I liked about this issue was the paint color Marvin used in the bedroom he designed...however they did not list the color or I did not see it. Does anyone know what color that is or how I may be able to find out. Thanks!

Good first issue. I can see improvement for the future.
I agree though, it needs a new font if its going to be read on a computer screen rather than hard copy.

I don't know...I was not really impressed. As others have pointed out, there are some laughable typos, and the writing is pretty stale. Some of the images are gorgeous, but one of the cons of the "no space limit" format is...well, a real lack of editing. Sometimes it it is better to be concise rather than longwinded. I really liked that you can click and get links to products, but felt that the products featured fell way short of Domino and even certain blogs I read. I will keep an open mind -- this is the first issue, after all, and it has great potential.

I don't know why everyone is so obsessed about comparing it to Domino. Yes, it has obvious similarities, but the creators are going in a new direction. As far as the content goes, I thought it was excellent: beautiful photography, great designs, and great format. I love that it connects you straight to the website for each product.
Also, it's free! Overall, I really enjoyed myself and although there was no "curling up", it was certainly a pleasant change from sifting through blogs.

For all the folks complaining about difficulties viewing: Do you use Firefox? Do you have the Flash plugin for Firefox? Flash?

If not you should. I had a really enjoyable viewing experience on my 17 in screen laptop. I was able to view the magazine and flip pages without zooming.

That being said. I like it. I miss Domino and I remember calling to cancel Archictectural Digest which they sent in Domino's place and told call operator that it should have gone online. Anyway this is a good replacement. Living Etc is great but its $350 a year- just aint happening.

What I dont like: the name, missing the print reading experience. Supposedly the magazine is trying to become accessible but most of the design and products sourced were very expensive/designer-y. So I dont really feel the DIY and accessible home design aesthetic. There were some issues with the font and place setting. 90% of pages I could read the font without zooming. A few pages with curlycue font were impossible to read without zooming. Also if I had seen typos I would hate that too. But I didnt catch them this time.

I'll be bookmarking this and coming back to it in the future.

The name is fine. The name Domino was strange sounding at first too. "Lonny" can become chic.

Some of the photography is gorgeous, but the graphic design and content lacks. Lonny Mag should do a poll on how many people actually read the articles. It would be a surprisingly low number.

Look at the designer's personal portfolio. http://michellelovesdesign.com/

The best thing about Lonny was being able to click on images and being taken to their website. Now that's useful. It would be interesting to see if clicks on products could be turned into useful data and relayed back to marketing for that brand.

The last two pages, essentially the back of the magazine which I traditionally will flip to first, was incredibly disappointing. First of all, who was that person they did the piece on? Does the major public know her? No. Then, the second question is, "After I read that piece about her, did I want to get to know her? No.

The rush that the team behind Lonny magazine went through obviously shows. I greatly support their endeavors, wish them all the best, and expect to see great improvement.

While I agree with some of the criticisms others have lodged (awkward name and cover image), I think it's amazing that these people have churned this out in their free time while they're working other full time jobs. Sure, it's not perfect, but it's a great start and I am sure they will find their rhythm eventually. I'm just glad to have something to fill the Domino void - and I hope Lonny becomes something even better. Cheers to the team for putting it out.

As nice as this lady and her baby seem, a mommy and baby don't seem like a good cover for a shelter magazine. I found that the online magazine wasn't as satisfying as even a PDF. But it's a start. I will look for the next issue. As for the name, I knew a Lonny Bookout once and he was a gradeschool terror. So the name repels me actually, but I know that just me, yet the name doesn't conjure up anything positive either.

Add me to the growing list of people who hate the name. I don't mind the online format so much, but I do wish the font were better and I didn't need to zoom (even zoomed in the font didn't quite work)--and I'm using the updated firefox browser with the latest flash plug-in.

Unfortunately the content wasn't worth the effort required to read it. I just found most of it rather dull. And often I was struck by word choice--particularly adjectives. Not that the words were strictly WRONG by definition, but just off a little--as if they were chosen from a thesaurus rather than flowing naturally from the writers' vocabularies. Unpleasant.

But I will give them a few issues to work out the kinks.

nothing will ever replace Domino IMO...and what's better than getting that issue in your mailbox every month, devouring it on the train into work, and emerging from the underground with a fistful of dog-eared pages?!

I liked it, and I'm looking forward to the next issue.

But I also think that if they are willing to commit to an _online_ version, they should ditch everything they learned about print magazine format, and go for an online format that is more user-friendly.

Oh, wow! I just noticed that my studio's Midwest Seed Bombs are featured on page 26 of Lonny:

http://visualingual.wordpress.com/2009/10/05/midwest-seed-bombs-in-lonny-magazine/

I was disappointed. I thought the features were great, but the rest of the content (like the shopping pages) weren't really all that interesting. And like others have said, the design is off. It looks like the design process must have been rushed or something. Hopefully it will improve over time.

What is with the name?
Anyone?
At first glance, looks like a mommy mag!

I don't fancy at all. The name is bizarre (thanks for the visual, fujidesigns!), and talk about identity crisis!
Very unpolished editing and organizing (even for a premiere issue - trust me, I do that for a living!)
And why can't you save images? How do I save/store images I find inspiring?
I much prefer print mags for the sole reason of clipping & saving images to an inspiration folder!
Mark my word... online (design) mags won't last.

I liked it for the most part.
Hated the mishmash of typefaces.
Didn't bookmark anything, whereas with Domino I always did.

It's a good start. Will read again.

Like it but I agree with 2009sunshine. I would love to save the images easily for future reference.

I liked the spirit of the mag. Did not like cover, but gorgeous interior photography. I think it will develop and hopefully inspire new frontiers for the magazine format. Physical mags are still so much nicer, but what can be done if it is a dying business?
I don't know that much about the actual business of mags, but can Lonny really be much more profitable, and therefore sustainable, once it really has to pay for it's content, even if it is not printed? This premier issue was all due to the charity of those involved according to the editor.

I'm going to use a word that is new to my uttering: 'meh." The features had potential, I like the Rita Konig connection, but I've already deleted it from my bookmarks and defriended it on Facebook.

I must say, I was really turned off by the cover but decided to flip through the pages anyway and was pleasantly surprised. There are definitely room for improvements but overall it's a good starting point. Better font editing and easier photo saving would be a great, easy edits for the future. Love, LOVE the links in photo for certain items, please include more! Looking forward to future issues!

It's probably just my computer or connection but flipping the pages took too long for it to hold my interest.

The name is very very bad.

I saved a couple images by using "print screen" then cropping them in photoshop, but that's a pain in the a**. I liked the content well enough, and I'm curious to see what they come up with for the next issue, but I have to agree that sitting at you computer is not the same thing as curling up with a magazine on the couch.

I agree with doro. It doesn't make sense to put the content in magazine form when it's only going to be online. Why not make a beautifully-designed weblog rather than having that clunky reader (which is so much slower than a normal website or reading a real magazine)? It only makes sense to have the 'virtual magazine' format if there's a print magazine in the first place and you want to be able to present the same content to online readers in exactly the same layout (like the NYT).

I probably won't check out future issues unless one of my favorite bloggers points to a particular feature. Surfing blogs like this one is just easier.