Look!: A New DWR?

Have you noticed? In the past 6 months or so, it seems as if DWR has been changing. For one thing, they've finally Got Color, for a second thing, they're new catalog has a graphic style and an edge to it that we've not seen, and for a third thing, there's much more variety and risk taking among the designs inside (heavens forbid!). Did someone just get fired? Did someone just get hired?

This latest catalog cover is a case in point. It's a stunner. We found ourselves drawn to it and didn't pitch it into the basket right away. There is a new intelligence working here, we thought...

Ah, we've got it! Perhaps they have a new photographer? That's how all good design porn is made. But seriously, we're curious if anyone else has noticed the change. Is it them or is it us?

Comments (1)

Why does DWR cost more you ask? well if you went into the dwr and they helped you find what you were looking for or you were inspired by the studio or their professional help then you know. If you've had something placed exactly where you wanted it in your house and not dumped in the driveway then you know. If you've owned a piece for many years and still enjoy it then you know. It's the difference between the guy that buys his rolex from a pawn shop to save a little money and the guy that knows his jeweler will take care of him for many years to come and the peace of mind it brings.
I like DWR, but if you don't, it's no big deal...go get your stuff at crate and barrel, potterbarn or whatever. What gets me is people who use the studio then buy online. It's like trying on the rolex at the jewelry store and buying it online...that's tacky