Look! Bjorn Borg Comes (back) to the USA

Look! Bjorn Borg Comes (back) to the USA

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Maxwell Ryan
Feb 4, 2009

If, like us, you thought that Bjorn Borg was godly way back in the 70's, you'd be as excited as we were to see this store opening on Crosby Street recently. We've discovered that it's not a retail store (yet) as much as a showroom and that is sells Bjorn Borg underwear, which is apparently big in Europe, but we see strong interior design potential as well...

We've been to the website and it's definitely worth a visit (those racy Swedes!)

>> BjornBorg.com

Sure, it's all about "underwear, footwear, bags, eyewear and fragrances" right now, but with the resurgence of 70's design (see Kelly Wearstler), the freshness of this Eero Aarnio Ball Chair in the shop and the hot Bjorn Borg graphics we see rugs, sofas and lamps in the future....

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