Carlo Rossi, who sells wine in jugs through his website, has an approach to marketing his wines that takes just this angle. He not only advocates drinking his wines, including white zinfandels, burgundys and chadonnays, grown and bottled in Modesto, but he also includes directions for what to do with the empties. From bookcases to speakers to couches and lamps, you can find the directions, as well as the wine bottled in the jugs to make them with, on his website. Puts a whole new spin on the phrase "Why don't you come over and help me polish off a few bottles of wine?"
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