Look! IKEA Product Sneak Peaks 2010

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Last week a whole bunch of us got to go to the latest breaking IKEA preview here in Manhattan. It was a treat to be treated to a guided tour of new products in nearly a dozen categories, and to hear what IKEA was up to. The answer? They're going green as fast as they can (ie. replacing ALL their incandescent bulbs with LED and CFL by the end of the year), going HUGE into induction cooktops, slowing down on new stores (they've launched a ton in the past 10 years), and continuing to court small space/urban dwellers with smart, small designs. Here's a BIG tour.

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I loved that they used a variation of the Apartment Therapy tag line, "Saving the world, one room at a time." Very flattering!

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I'm not sure I would buy these salt and pepper mills for my home, but I LOVE looking at them.

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Really nice recycling and waste containers in under counter kitchen drawers.

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TROFAST - This is a ton of easy sliding storage for kids, but it's very well done and totally transformable for many uses and configurations.

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Tiny stylish sink & tap that looks like a high end Dornbracht!

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BOHOLMEN - I loved all the new containers they had. This one is made out of durable, soft plastic. I could see doing a lot of things with these guys: garden, garage, clothes......

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PS SVARVA - Like the pepper mill, I'm not sure about buying it, but it's really fun to look at.

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LUDVIG - For $70, this mini desk is a wonderful home office solution that also packs a hidden drawer and charging station.

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SLIDING DOOR W. PAX - This was a luxurious config for a larger space.

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DIMPA & SCUBB - more amazing containers that fold away and can be used in multiple ways

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TRAL - New lights by Olle Lundberg have a nice "architect's office" feel to them. Another Olle score!

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LEDET - I also thought this small table/desk lamp was very nice. It comes in a floor version as well.

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Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.