But we love whites. One of our recent favorites is China White (Benjamin Moore) because it allows you to give a wall a bright, clean look with a very warm glow. As opposed to a pink Atrium White or a creamy Cameo White, China has a bit of a putty color inside of it (like porcelain) which adds a subtle sense of sophistication to a room. As you can see from the pic with the white paper card propped up for comparison, it's white, but it's got something more going on.
We're sick of Flat White, Photographer's White and plain old White and have grown tired of Cameo White. All the rental apartments we used to live in were painted in a Flat White semigloss. It's like living in an icebox.