We're sick of Flat White, Photographer's White and plain old White and have grown tired of Cameo White. All the rental apartments we used to live in were painted in a Flat White semigloss. It's like living in an icebox. But we love whites. One of our recent favorites is China White (Benjamin Moore) because it allows you to give a wall a bright, clean look with a very warm glow. As opposed to a pink Atrium White or a creamy Cameo White, China has a bit of a putty color inside of it (like porcelain) which adds a subtle sense of sophistication to a room. As you can see from the pic with the white paper card propped up for comparison, it's white, but it's got something more going on.