We try our hardest to de-brand our homes, but along comes a great marketing campaign for Luxor Highlighters and we couldn't google fast enough to see if prints were available. The highlighted text actually creates a new story on the page, click through for up close views!
Sadly we were unable to find the prints for sale, but thought the idea behind them was show stopping enough that they just had to be shared. We don't see why the idea couldn't be created on a less complex scale with a little effort. It obviously won't be as original as these award winning designs, but with a little thought it could be just as awesome!
You can find mega enlarged readable versions via Adland over here. Below are some smaller versions, although they are worth your time to check out close up!
Those responsible for these great creations:
Ad agency Leo Burnett Mumbai
(Photos via Adland)
The Ultimate Used Furniture Cleaning Kit
Ana Creates a Community at Home
Good Food to Share 
The Big Book of Small, Cool Spaces 
Apartment Therapy Presents 
The Eight-Step Home Cure 
Z2 iPod Dock and Wi...
Soda Recipe: Homemade Ginger Ale
Recipe: Spring Fruit and Nut Tabouli
Ummmmm..... is that last one Hitler?
My first thought, too, travis... although a recognizable face in history, can't say I'm a fan of that one. Otherwise clever.
I'll take a Hitler Hiliter print
I'll take two.
Here's a link for an even closer look at the ads. http://adsoftheworld.com/media/print/luxor_highlighters_chaplin?size=_original
i saw these ads recently in a design magazine and was blown away by them. Great concept.
Also for the hitler naysayers here. It's not like the ads are promoting hitler. Hitler is history, it happened, and we study it in school.
I was thrown by the hitler one too. Would never, ever hang that in a room of my home... and would probably leave someone else's if it was on display, but as an ingenious ad campaign with amazing writing and a great concept.
With careful uprezing and sharpening in Photoshop you could easily create a 20x27 print of the image from the higher res version they've posted.
Really clever campaign. Does anyone know of a magazine on the shelves right now that features the Che ad? Would love to get my hands on one.
Very clever! AND nicely done!
Che? Hitler?
Come on.
Why don't you just make one?
Nazi markers
You have to see the text--each face is drawn on a biography of the person sketched. I don't think the idea is to hang Hitler on your wall--but more the idea of how highlighters help make sense of text in a very visible way.
There are enough famous faces to keep Hitler away. Che is already controversial enough, but HITLER for god's sake? why would you want to have him on your ad? use marlyn monroe, lincoln or other easily recognizable faces, not a mastermind behind 11mln murders.
Charlie! =)
I do agree with the fact that the personage might be wrongly chosen.
The idea, the concept of using highlighters in a different way however is a great idea and great marketing.