We try our hardest to de-brand our homes, but along comes a great marketing campaign for Luxor Highlighters and we couldn't google fast enough to see if prints were available. The highlighted text actually creates a new story on the page, click through for up close views!
Sadly we were unable to find the prints for sale, but thought the idea behind them was show stopping enough that they just had to be shared. We don't see why the idea couldn't be created on a less complex scale with a little effort. It obviously won't be as original as these award winning designs, but with a little thought it could be just as awesome!
You can find mega enlarged readable versions via Adland over here. Below are some smaller versions, although they are worth your time to check out close up!
Those responsible for these great creations: Kunal Mhabadi (Illustrator & Typographer)
Ad agency Leo Burnett Mumbai
Santosh Padhi (Typographer & Creative Director)
KV Sridhar (Creative Director)
Santosh Padhi (Art Director)
Russell Barrett (Copywriter)
(Photos via Adland)