We found this great site thanks to Rachel of Black Eiffel blog: Alvhem, a real estate company in Sweden, not only handles listings of available flats in Sweden--they also stage the property by hiring art directors and professional photographers. The idea is to sell not just the space, but also the "lifestyle" of living in such a place. A pretty interesting concept, and the site itself is a great resource to get ideas for your own home. Most of the flats that we perused showed an excellent mix of high and low end pieces as well as some interesting storage solutions. Check out our favorite listing: This studio apartment gets styled with some Ikea staples, vibrant wallpaper, and antique pieces without feeling cramped...
Living room space with the bed in a wallpapered nook (pictured above).
Ikea's Expedit bookcase is a simple yet stylish display case / extra storage, holding everything from books to shoes and other accessories. We particularly love the use of a feminine, traditional wallpaper (very Marie Antoinette) with the more modern pieces in the living room.
A simple bathroom (no shower, that we can see at least...). A handwoven basket of fresh towels adds some much needed texture...
The entryway leads down a narrow hall with a work area consisting of an antique desk and stool. Due to the lack of closet space, an industrial clothing rack holds the current season's wardrobe.
Another view of the entry, papered in all its hot pink glory. Hooks are attached to the wall to hold coats.
The kitchen is also accessible from the hallway. Instead of the more girly wallpaper used in other areas of the space, the kitchen has a gothic charcoal-grey wall with ivy line illustrations which matches the grey tile back splash.
Kitchen with dining area, furnished with an Ikea Docksta and chairs.
Want to see more? Check out all of the photos from this studio as well as past apartments over at Alvhem. And don't forget to check out Rachel's awesome blog, Black Eiffel.
[ Photos from Alvhem ]