We like how something as simple as rosemary in a terra cotta planter can make a strong impact when grouped in a bunch. For anyone out there with a similar, difficult-to-do-much-of-anything-with entryway, we think this is a great idea.
The patina and shape of the planters have something to do with the appeal (we wish we had a source - anyone out there know of one?), but it's also just how they're grouped in a line, leading the eye straight up to the front door; it makes the house feel more inviting, which can be difficult to pull off when your entrance is so far up from the street.
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