In our last apartment we had a murphy bed nook in the living room (the apartment's lore was that the building had at one point been a brothel and so there were beds in every room). You won't see it in our house tour because that's where we stashed the TV and we wanted to keep it out of frame (yes we had decor shame). Our living room had the best light and with that alcove we had often considered switching our living room for the bedroom. This image from Marie Claire Maison only makes us miss that apartment more:
We love the idea of using the nook to frame the bed and keep it feeling tucked in. For a more sophisticated take on the same idea, check out this post on painting an alcove.
Image from Marie Claire Maison.