Look! West Elm on Broadway Opens 3/4

Look! West Elm on Broadway Opens 3/4

Aaron Able
Mar 3, 2009
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This morning, we got a special preview of New York City's newest and largest West Elm — located a few blocks north of Columbus Circle at 1870 Broadway (at 62nd Street). Not only did we see the store stocked and primed for tomorrow's opening, but we got a peek at the one-of-a-kind designs that event designer David Stark created for the pre-opening bash... • 1 The new store at 1870 Broadway • 2 This West Elm is on the second floor — giving the merchandising team plenty of opportunity to display the wares on the ride up the escalator. • 3 This is a large West Elm — 24,000 square feet (including the stock room). Everything seems bigger and they are able to showcase the entire collection in one place. • 4 We were drawn to these pin-tucked throw pillows — a spin-off or new interpretation of the popular Pin Tuck Bedding? • 5 Lots of green and recycled glass in the spring collection! • 6 The best-selling Scoop Chair in a wide array of colors and patterns. • 7 The display rooms are on a larger scale in this store. We like these hexagonal yellow tables. • 8 A clever under-bed storage box — the Monroe Storage Trunk.9 The lid lifts off and the entire box is covered in white, leather-like PVC. • 10 Beveled-edge lacquer boxes. DAVID STARK'S DESIGNS All of these one-of-a-kind creations were created from West Elm packing materials and out-dated catalogs — materials that had served their original purpose and are now being reused. The pieces will be auctioned off to benefit Cooper-Hewitt National Design Museum at tonight's private opening event. • 11 A giant topiary made from cardboard and old catalogs. • 12 Close up. • 13 Toothbrush and toothpaste objet, artfully crinkled. • 14 A giant cactus... • 15 with straight-pin spines — our favorite design of the special collection! On opening day, this West Elm location is offering free delivery on furniture items within 25 miles of the store.
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