This morning, we got a special preview of New York City's newest and largest West Elm — located a few blocks north of Columbus Circle at 1870 Broadway (at 62nd Street). Not only did we see the store stocked and primed for tomorrow's opening, but we got a peek at the one-of-a-kind designs that event designer David Stark created for the pre-opening bash...
• 1 The new store at 1870 Broadway
• 2 This West Elm is on the second floor — giving the merchandising team plenty of opportunity to display the wares on the ride up the escalator.
• 3 This is a large West Elm — 24,000 square feet (including the stock room). Everything seems bigger and they are able to showcase the entire collection in one place.
• 4 We were drawn to these pin-tucked throw pillows — a spin-off or new interpretation of the popular Pin Tuck Bedding?
• 5 Lots of green and recycled glass in the spring collection!
• 6 The best-selling Scoop Chair in a wide array of colors and patterns.
• 7 The display rooms are on a larger scale in this store. We like these hexagonal yellow tables.
• 8 A clever under-bed storage box — the Monroe Storage Trunk.
• 9 The lid lifts off and the entire box is covered in white, leather-like PVC.
• 10 Beveled-edge lacquer boxes.
DAVID STARK'S DESIGNS All of these one-of-a-kind creations were created from West Elm packing materials and out-dated catalogs — materials that had served their original purpose and are now being reused. The pieces will be auctioned off to benefit Cooper-Hewitt National Design Museum at tonight's private opening event.
• 11 A giant topiary made from cardboard and old catalogs.
• 12 Close up.
• 13 Toothbrush and toothpaste objet, artfully crinkled.
• 14 A giant cactus...
• 15 with straight-pin spines — our favorite design of the special collection!
On opening day, this West Elm location is offering free delivery on furniture items within 25 miles of the store.