Look! West Elm on Broadway Opens 3/4

Look! West Elm on Broadway Opens 3/4

Aaron Able
Mar 3, 2009

This morning, we got a special preview of New York City's newest and largest West Elm — located a few blocks north of Columbus Circle at 1870 Broadway (at 62nd Street). Not only did we see the store stocked and primed for tomorrow's opening, but we got a peek at the one-of-a-kind designs that event designer David Stark created for the pre-opening bash...

1 The new store at 1870 Broadway
2 This West Elm is on the second floor — giving the merchandising team plenty of opportunity to display the wares on the ride up the escalator.
3 This is a large West Elm — 24,000 square feet (including the stock room). Everything seems bigger and they are able to showcase the entire collection in one place.
4 We were drawn to these pin-tucked throw pillows — a spin-off or new interpretation of the popular Pin Tuck Bedding?
5 Lots of green and recycled glass in the spring collection!
6 The best-selling Scoop Chair in a wide array of colors and patterns.
7 The display rooms are on a larger scale in this store. We like these hexagonal yellow tables.
8 A clever under-bed storage box — the Monroe Storage Trunk.
9 The lid lifts off and the entire box is covered in white, leather-like PVC.
10 Beveled-edge lacquer boxes.

DAVID STARK'S DESIGNS All of these one-of-a-kind creations were created from West Elm packing materials and out-dated catalogs — materials that had served their original purpose and are now being reused. The pieces will be auctioned off to benefit Cooper-Hewitt National Design Museum at tonight's private opening event.
11 A giant topiary made from cardboard and old catalogs.
12 Close up.
13 Toothbrush and toothpaste objet, artfully crinkled.
14 A giant cactus...
15 with straight-pin spines — our favorite design of the special collection!

On opening day, this West Elm location is offering free delivery on furniture items within 25 miles of the store.

ATVideo of the Day
Untitled-3 Group 12 Created with Sketch. rss Untitled-2