About a month ago we reported about a new camera company with a possible game-changing technology...a technology with possibility of making focusing on a specific focal point not all too important. The Lytro was finally unveiled and it's certainly a unique device in both tech and design...Lytro makes it clear they're aiming for the youth market. The Lytro has been stripped of many features available on most other digital cameras: no auto-focus, no flash, no dials, or extra settings. It's truly meant as a point and shoot experience and the anodized aluminum camera does feature an 8x optical zoom at just 8 ounces, making this purse and pocket friendly. Two prices: $399 for a 8GB model capable of 350 photos or a 16GB model for $499, with 750 photos capacity.
What we yet do not know is how well this does in real world situations (we're hoping to follow up soon with a hands-on review), including how it handle low light conditions, and how durable the case proves to be. Here are a couple examples provided by Lytro supposedly showing what the lipstick case shaped shooter is capable of producing:
(Butterfly: Picture Credit: Adam Gould; NY: Picture Credit: Ren Ng)