We wrote about a possible Macy's bargain brand back in January, and it looks like it's going to happen. With Macy's Backstage (the first locations coming to New York in fall 2015), the retailer is breaking into the saturated—yet still growing— discount chain market. Not the first bold move by Macy's this year, they bought beauty brand Bluemercury back in February.
- Macy’s Backstage aims to be your new destination for bargains | Washington Post
- Macy's Backstage bargain stores coming this fall | CNBC
- Macy's pilot discount stores will offer clearance goods from Macy's as well as special buys | US News & World Report