Discount Retailer Macy's Backstage Opens This Fall

Discount Retailer Macy's Backstage Opens This Fall

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Tara Bellucci
May 6, 2015
(Image credit: Jin Lee/Bloomberg)

We wrote about a possible Macy's bargain brand back in January, and it looks like it's going to happen. With Macy's Backstage (the first locations coming to New York in fall 2015), the retailer is breaking into the saturated—yet still growing— discount chain market. Not the first bold move by Macy's this year, they bought beauty brand Bluemercury back in February.

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