MagicReach: Mr. Clean Has a New Trick

MagicReach: Mr. Clean Has a New Trick

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Maxwell Ryan
Mar 23, 2005
Dept. of Equipment. Reported in the NYTimes on Monday, Mr. Clean has a new product out that claims to revolutionize home cleaning: "We wanted to really revolutionize and change the entire bathroom-cleaning process," said Alan Goldstein, research and development manager for Procter's Mr. Clean brand. The MagicReach fun Clip For years, Mr. Goldstein, who holds a Ph.D. in chemistry, has been sending researchers into the homes of volunteers to gather anthropological data on American bathroom-cleaning habits. Over time, he began to realize that people dreaded the task for two primary reasons: Cleaning chemicals emit noxious fumes, and cleaning tools aren't designed to reach the nooks and crannies most in need of cleaning. What? Hello! Cleaning is a just a dirty job and you hardly need "anthropological data" to come up with those genius statements... Nevertheless, we are about to be pummelled into submission by Son of Swiffer: the MagicReach, which allows you to just attach a disposable pad ($$$), rinse it with water and go to work. Let's see... more chemicals, more disposables, more money and an easier job...sounds familiar, right? It's hardly a revolution. MGR
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