Magisso: Magnetic Kitchen Cloth Holder by Miika Mansikkamaa

Every now and then I come across an idea that is so simple and practical that I'm sure that it will either be a huge international hit or I'll never see it again. Such is the case with the Magisso Kitchen Cloth Holder, which I discovered at IDS last weekend and was totally charmed by.

Ever get tired of seeing your dingy kitchen cloth hanging from your faucet? Yes? So did Miika..

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Miika Mansikkamaa is a young Finnish designer/entrepreneur who came up with the idea of a magnetized cloth holder that would allow you to hide your kitchen cloth while it dries in your sink. He first launched his product in Finland in 2006 and it's - apparently - been selling like wildfire in the Scandinavia since then. He's now on the brink of seeing whether North America has the same use for this simple device.

A swing arm of polished stainless steel on a magnetized base, the Magisso attaches to the side of your sink anywhere after you have put another counter magnet on the other side. The magnets are strong and it sticks hard, but you can easily pull it off and move it around whenever you like. In 10 seconds you have an attractive new addition to your sink that is low key and useful, as it allows you to dry your kitchen cloths out of view.

Miika is looking for retailers in North America and I wish him luck. I'd love to see this fellow's brainchild for sale in my neighborhood next Christmas.

>> Magisso
>> Magisso Installation Video

UPDATE: THEY FOUND A RETAILER -

>> Magisso at Finnstyle.com

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Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.

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