Because upside down hanging magazines is a function.

This is actually kind of cute, say, for a bathroom.

My cat loves this idea - great for chewing on mags without them sliding around all over the place : )

This would be great for the coffee table in the reception area of a hair salon, or somewhere similar, for all the look books. It would also be especially cool for a business that uses a lot of press kits, portfolios, etc (a design firm, casting office, something like that).

I don't know that I'd want to flaunt my magazines at home to this extent though (maybe if I worked for a magazine?).

Sassy in SF,

I was thinking the same thing, but with two cats.

I'm not so sure this would be handy for a reception area, because it looks hard to tell what magazines are hanging there. We all know our own subscriptions, but in a doctor's office? We'd have to pull them out one by one.

also looks like something that is easily hackable...

i envision this as a table in a coffee shop that offers the day's newspapers to read.

sprite, most magazines put titles and issue info on the spine.

will my wine glass be wobbly if i sit it on one of the slits with the magazine hanging on it? it seems like it wouldn't be flat enough to actually put things on it that need to stay upright. (except of course, the small flat middle part.)

oooh ...i actually like it. i think it's an innovative use of space, and eliminates the unsightly stacks of mags on various surfaces i'm always meaning to get to. would look cute w/ the right tray on top & rug underneath!