"Perhaps the most interesting new product we saw at ICFF was also the most nondescript and unprepossessing- that is the way important things sometimes start...
"Maplex is a plain brown board that comes in different thicknesses and two forms, C for maximum bending and forming; P for strength and stability. It doesn't look like much at first, but it is made from 100% natural fibres from sustainably managed forests.
It is manufactured using nothing but water, pressure and heat- 'the inherent bonding properties of cellulose eliminate the need for any binders.' It is completely nontoxic and biodegradable. It can be moulded, bent, painted, stained or waxed. Maplex P has twice the bending strength and tensile strength of birch plywood. Did we mention that we liked this a lot?"