Last week, Finnish company Marimekko announced plans to open a 1,775 square foot shop within Crate & Barrel's SoHo store. As part of a broader effort to beef up US presence of the brand known for modern textiles, housewares and clothing Marimekko is also opening a wholesale showroom in Manhattan this month (August 2010).
The new Crate & Barrel store-within-a-store concept could eventually evolve into additional Marimekko locations (possibly including an ecommerce presence).
For the full press release, see PR Newswire | Leading Finnish Design House Marimekko Sets Foundation for Stronger Presence in the US.
Image: Marimekko | Nostosilta pattern by Maija and Kristina Isola
• Inside the Marimekko Factory!
• Marimekko: Cambridge Concept Store