Yes, it's finally happened. After one fellow eating McDonalds for one month (Morgan Spurlock), another fellow living without toilet paper for one year (Colin Beavan), and Corduroy spending the night in an apartment store, we've got a guy after our own heart. Mark Malkoff (of The Colbert Report) moved into IKEA in Paramus yesterday to live there for a week...We actually got an email from Mark tipping us off to his glorious stunt, and we liked his pitch:
"New York City apartment had to be fumigated. All of his friends have tiny studio apartments. Hotels in New York are insanely expensive. Left with few living options, Mark thought it would be fun and make an interesting video to move into an IKEA store where he'd live and sleep for a week. Never in a million years did he think IKEA would go for it, but miraculously they have a agreed. "
Unlike Corduroy or the others, were not entirely sure what Mark is setting out to prove, except that he's one big IKEA fan. We shall see.
He moved in yesterday and is documenting his week in video form on his website at www.marklivesinikea.com.