AT On... Marketing Green Power

AT On... Marketing Green Power

Jonathan B.
Jul 22, 2008

A friend pointed out the fallacy of relying on utility companies to promote green energy. When you're in the business of selling a product, you'll tell people just about anything to sell it. But you'll never, ever tell them to use less. There's a similar story in one of our favorite books...

Food Politics by Marion Nestle, the author of What To Eat, is essentially the story of how the food industry has subverted every attempt to get the message eat less out to the American People. Nestle believes this is the basic thing we need to know in order to be more healthy, but instead we've gotten just about every other message: eat more carbs, eat more protein, eat more yogurt, drink more water, eat more fiber... you get the point.


It's the same way with energy. Renewable energy is definitely part of the solution, but until we're all using 100% renewable energy, as Al Gore would like to see happen within the next ten years, the green thing to do is to simply use less.


Too many conservation groups are funded by the very utilities they are supposed to influence, and it doesn't take much analysis to see the obvious conflict of interest. Power company executives get paid based on growth, so why continue to fund a group that wants to limit the use of your product?

photo by vivre via sxc.hu

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