Martha Loses Weight

Martha Loses Weight

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Maxwell Ryan
Sep 17, 2004
Vs.
Those fickle advertisers.... If you want to have a sense of what it feels like to have your empire slowly trickle away (well, maybe not so slowly) take a look at this month's Martha Stewart Living and compare it to Real Simple. We were a little shocked to notice how much Living has shrunk in the past few months -- it has started to resemble a svelte weekly, while Real Simple looks bulked up on steroids. Here are the facts: Thickness Martha - 1/4 inch Real S. - 1/2 inch Total pages: Martha - 160 Real S. - 300 Typical Ad: Martha - Dodge Minivan, Australian wine Real S. - Ralph Lauren, Estee Lauder Ad pages before table of contents: Martha - 9 Real S. - 23 We regret this demise and hope that Martha and her team pull this one out. Why? Because Living is still, hands down, a better magazine than its imitators. MGR
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