Looks like Martha is having a bumpy start to 2012. The homemaking queen has been dropped the Hallmark Channel due to high production costs of her daily program The Martha Stewart Show, which brought in a sparse audience of only 225,000 viewers last year. To add insult to injury, Home Depot is planning to drop her branded products in favor of Martha-endorsed Glidden paint.
Check out this and other headlines after the jump.
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• Martha losing show, Home Depot dumps paint | NYPost
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She had a good run, but younger audiences want fresher more modern design styles than Martha offers.
It was the Emerill-style laughing and clapping on the show that killed it for me. Loved the content...hated the canned sound effects and coached applause.
She has great ideas that can reach an audience better through print or online content (like me), but I found her TV show to be soooo boring! (Her and Ina Garten--zzzzz!)
I think a big part of the problem was that not every cable company carried the Hallmark channel! I'm a huge Martha fan (and if you read her mag, you'll see quite a bit of modern design), but even I couldn't commit to watching her show 5x/week - if if my cable company carried it.
I find it irrtating that "Martha" the person gets all the credit for the ideas generated by the creative staff behind "Martha" the brand.
Her organization also did a great job of diluting her brand by going into cheap furniture (outdoor dining tables, etc), and accessories. They should have stuck with paint, textiles, craft supplies, and organizing accessories like magazine and photo archive boxes. They way over extended and became associated with crap rather than quality.
In contrast, Jennifer Lopez is taking a second run at a clothing line distributed through Kohl's. Reviewers and consumers are saying "wow, this is actually well made stuff for a good price." The first time around they made the same low-quality mistake as Martha.
Her live show was a bore despite the wealth of information she offered. Ms. Stewart and a live audience were never a good fit.
we've been wanting to watch both it and the martha cartoon thingy all season, but hallmark is impossible to tap into. can't even get any of their content online...
Maybe now they will play more Golden Girls.
Every single time I turned it on, she was talking about cats or birds, and then I turned it off. I told my husband months ago - she needs a younger, not so uptight sidekick - and not control everything so much!
I loved Martha when it was on my local station and was bummed to see it go exclusively to the Hallmark channel. I want to say “who has cable these days?” I guess a lot of people, but never me!
I think Martha should hire AT readers for a focus group. There are some excellent points made here!
I love Martha, truly--she has a great vision and an amazing creative team. I was also sad when her show moved to Hallmark, since I don't have cable. I used to enjoy it whenever I could catch it on network, but the one episode I saw on Hallmark recently was pretty slow paced and boring, honestly. As for her paint, I'm disappionted HD is dropping them--she has some great colors (just as she did when she was at Lowe's). We used a few of her HD paints when we renovated last year and they have good subtlety and texture. I was looking at them again for our projects this year, but I guess it may be too late.
I loved the Martha show in the second season on network TV. She'd found her vibe. The live audience helped her chill a bit and helped her to be more topical and loose.
When her show moved to Hallmark, the production values declined and she didn't get as many celeb guests because of her lower reach on cable.
Anderson is my talk show fave this season. He's willing to buck the talk show format a bit, keep it a bit less cloying.
Marta is an icon and a hero in the home design world. I am sad to see her fade like this. I hope she gets another come back (remember: the live show was part of Martha's post-prison comeback along with her special Apprentice show which gave us Bravo-lebrity Bethenny Frankel)
I don't watch often but I do regularly comb through her tv-show-website for ideas (mostly for crafts that I could use to support my food business) and for recipes from some of the latest chefs (something she has her finger on the pulse of fairly well - new chefs & new cookbooks). The one thing I really don't like when I watch is how she tends to put people down, everyone from her comedic sidekick (the audience prepper), to people on her staff when they didn't do things exactly her way - admonishing or bullying staff on screen didn't motivate me to watch more.
And I'm still trying to get my hands on a can of her Araucana-line turquoise paint but - so far - no luck. It's kind of a perfect muted aqua.
I haven't liked her daily show but the one "Martha Bakes" is excellent. Hopefully that didn't get dropped. Her format for this one is great and although I have been cooking/baking for years, I have learned a lot and been telling customers at a retail cooking store I work at, to watch it.
I'm not really into her show, but her paint line at Home Depot is to DIE for. Besides Benjamin Moore, it's probably my favorite.
I'm a Martha fan but haven't been able to watch the show in months now. My cable company changed Hallmark over to a high cost digital package and I'm not paying that much more to get Hallmark!
Aw, bummer. I was a big fan of her paint line too. Great colors and coordination suggestions and low VOC for a decent price.
I was a Martha junkie in the late 80's; stayed true throughout the 90's. When she started "branding" everything from glue to paint to pots and pans, and bounced from store to store (kmart, macy's, HD) I had to say goodbye.
I am loyal to a <good> brand. She wrecked hers by market saturation.
Agree with 1790_house above. A case of over-exposure and spreading herself too thin. She should have stuck to what she does well, and is known for...entertaining.
I was a huge fan of her previous show (pre-big house) Martha Stewart Living, because she really went in depth into every topic. I learned so much from her shows: From strudel to Ukrainian eggs to antiques and on and on. I taped every show and watched it while I worked out. The live show was a huge disappointment. It was very superficial, and of course, more commercial. And I don't want to see some celebrity trying to cook or make a craft. I want to learn from an expert. I wish they would re-run the old shows. But I wouldn't count her out yet.
The show was her own QVC. She showcased her own products that she created for various sellers. She never endorse anything else but her stuff. It really wasn't a show, it was straight Martha Shopping Network
I loved her show, but mainly because of how she acted with guests. Watching the anxious, pained look on her face and her tense body language every time she was forced to relinquish control of her kitchen to someone else was absolutely amazing.