The Metrick System's Adventurous Agency

Creative Workspace Tour

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Name: The Metrick System — advertising/digital communications/video production agency
Location: Toronto, Canada
Size: 7,000 square feet
Years occupied: 1.5

Even before entering The Metrick System’s impeccably designed offices, one can’t help be enchanted by their playful use of airstream trailers to make a bold visual statement. From the simple silhouetted logo to the actual repurposed trailers themselves, each one is as charming and cleverly placed as the next. All three of the life-sized vehicles serve a different practical function. They call the first one “The Café” - a 1962 Bambi trailer, redesigned to execute all things culinary. The second, a 1956 Safari trailer, acts as The Metrick System President Laurence Metrick’s office. The third trailer, “Trailerworks Studio”, is a proper audio recording studio tucked inside a 1967 Travelux Princess.

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As the awe of these unique design choices settles (ever so slightly), the next compelling visuals to behold are the dramatic angles that effortlessly pull visitors from one room to the next. Specializing in advertising, video production and digital communications, Metrick's facilities include a green screen sound stage and film studio in addition to the audio recording studio. The perfect placement of each element is the result of Laurence’s careful attention to sight lines and proportions for maximum impact. Along with the designers at Crayon Design, he has created a workspace that has garnered the attention of CNCBC.com, MSN Money and The Wall Street Journal as one of the World’s Coolest Corporate Headquarters.

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Apartment Therapy Survey:

My Style: Eclectic.

Inspiration: We once suggested using a trailer to house two staffers and record audio on a cross-Canada tour. We liked the idea so much that we built our recording studio inside an airstream trailer.

Favorite Element: Moving the vintage airstream trailers up to the second floor. Video of the move can be seen at The Metrick System.

Biggest Challenge: Transforming three mobile homes into a cafe, a recording studio and my office. 

What Clients Say: "I want an office here".

Biggest Embarrassment: We bought a 1940's golf cart for studio tours, and I almost killed a HD camera on my first ride. 

Proudest DIY: Being chosen 2nd Coolest Corporate Headquarters In the World by CNBC.com

Biggest Indulgence: I have my own office in a vintage Airstream.

Best Advice:  Renovating a trailer is not for the faint at heart, but unbelievably rewarding when finished.

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Resources of Note:

INTERIOR DESIGNERS

BATHROOMS

OFFICE

  • Desks/tables - custom designed by The Metrick System graphic designers, carpentry by Sam Stolf & John Korzniweski, Toronto
  • Black leather couches - Elte
  • Glass coffee table - Gae Aulenti
  • Blue wall hanging - Elte
  • Chairs - Elte
  • Lighting - Elte
  • Broadloom - Elte
  • Miniature trailers - Vintage Trailer Supply
  • Olive Oil doll - Elegant Eras, Michigan
  • Eames Lounge Chair & Ottoman - Elte
  • Directors chairs, canvass - Sourceshop
  • Persian studio rug - Elte

CAFE TRAILER

  • 1962 Bambi 16' - manufactured in Ohio by The Airstream Trailer Company

PREDIDENT'S OFFICE TRAILER

  • 1956 Safari 25' - manufactured in Ohio by The Airstream Trailer Company
TRAILERWORKS STUDIO TRAILER
1967 Travelux Princess 25' - manufactured in Ontario, Canada by The Caravel Coach Company

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Thanks, The Metrick System!

(Images: Justice Darrragh)

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