Just when we thought the conversation about minimalist posters in children's rooms was winding down, LEGO's come out with a new well-designed, thoughtful campaign by the Jung von Matt agency. It's a welcome return to the legos of lore that encourage imagination, rather than dictate to it. Can you identify all the cartoon characters?
It seems LEGO is doing an about face in response to the Lego Friends backlash. It's nice to see a return to the plain bricks that can make anything. Let's hope this is a sign that they will now be easier to find.
(Images 1-4: LEGO Advertising Campaign by Jung von Matt; Image 5: 1981 Lego Ad)






White Enamel Flatwa...
I'm stuck on 4. Help!
@rapidtransitman South Park
LOL....this is the best!
@Rapidtransitman - Did you kill Kenny?!?
ps...No. 4 took me a few minutes...keep working on it.
Absolutely awesome
#2?
@EVERG - #2 is Bert and Ernie!
@Everg - think...Big Bird and Snuffleupagus...
I love this! I'd frame them for my Lego obsessed kid's bedroom.
Simpsons (Homer, Marge, Bart, Lisa, Maggie), Burt and Ernie, Teenage Mutant Ninja Turtles (Rafael, Leonardo, Michelangelo, Donatello), South Park (Cartman, Kyle, Stan, Kenny)
#1?
Why did people give away the answers? Boo!
I couldn't get #1 until I had done the rest. Bert and Ernie were so easy that I "got it" after that. Doh!
The only set my almost 6 year old son hasn't taken apart after building it once is the Millennium Falcon. That took him 3 days to put together & he just opens & closes the hatches to play with it. All the other sets he & his 8 yo sister have are meshed together & they build crazy stuff with them. I think we must have over 4000 pieces combined & that can make a LOT of awesome stuff. I used to be annoyed with the fancy sets sold. Now I realize kids are naturally creative & like to make their own things. They do love to follow the directions (look, ma! I made it all by myself!) & then create their own ships, buildings, people, etc.
it's true a few mins help....bart, marge, homer... =)
not a fan of Lego but husband is. member of AT for about 2 years now didnt really see so many articles on Lego but having em a lot recently! strange. but it helps - since i know nothing about it! makes for little conversation with the SO u know..
My daughter did this a few months ago with yo gabba gabba characters.
This is great - and a welcome move. Its only marketing (all the theme sets are still available - I've never seen this horrendous girl stuff). Luckily, the big box of Legos in our house are from basic sets (and some space sets) from the 70s and 80s. My 6-year old daughter loves them, and we just built a street scene together:
http://www.flickr.com/photos/25671211@N02/7000450035/in/set-72157626602351222
The more basic, the better - lets kids fill in their own world.
Hilarious!! I really love #2
I didn't really understand Legos until I had a child and he turned 4. Now it's a Lego-thon every week. He also has several bins of mashed together toys - and 1 put-together X-Wing fighter on a shelf that he plays with sometiems. It's so wonderful that I haven't let him take it apart, although he sometimes asks to do so because he's dying to get at all the special pieces to build something else!!
Also, when we asked him about what kind of kindergarten he would like to attend in the fall (we have a bit of a choice here), he said he only wanted two things: (1) a place where he could learn how to read, and (2) a classroom that had Legos. :)
I have a 10 year old lego fan for a son. He enjoys building the sets, and he learns new "lego engineering" techniques from the more sophisticated ones. Then he takes the sets apart and builds his own thing using his newly acquired knowledge. Sometimes he asks for sets, not because he likes the characters or the "story line" behind them, but because they have unusual or rare pieces.
Agree with LHSIMM completely. My boys are 9 and 14 and still create all kinds of crazy stuff with Legos (usually hacking several sets to build fantastical creatures). Lego was brilliant when they came out with Bionicles because it kept older kids engaged with building when, maybe, they felt they had outgrown the primary-colored blocks. Some of the sets they like, others they think are dumb. But the sets do have a lot of unusual pieces and are easier to come by if, like us, there isn't a Lego store in town.
As the kids get older, they can also build with Lego Mindstorms and compete if there's a First Lego League group. We've got Robotics clubs in the high schools that do this. What other toy company has products so cool that can take kids from toddler through high school?
Love the new marketing posters, too.
Plain bricks aren't hard to find at all. Any Lego store has a whole section where you just grab whatever color and sizes you like. The sets are a GREAT addition to plain bricks - and when your kids inevitably break the sets...voila...more plain bricks. My kids love sets but 90% of what they create is from their own imagination. They just don't need a new ad campaign to remind them. Only an adult would need that.
I agree with CB shouldn't have told....boo.... can we get these somewhere?
Love it! I was just reading a blog about Deiter Rams this morning before seeing this. My kind of day.
http://autoneuroticfixation.blogspot.com/2012/03/if-dieter-rams-designed-car.html
I was surprised that I could immediately figure out the first four pictures. However, I'm still stumped by the redhead in the fifth picture; no clue who that is.
I love those ads... very clever!
Was discussing LEGO yesterday with friends and came to the conclusion that one of the reasons we love them so much is that they are virtually indestructible (the bricks at least). Some people complain about the cost, but we have LEGOs that are 30 years old that look almost new and can be used just as much now as before. One friend quipped, "When the world ends, all that will be left will be cockroaches & LEGO."
Nice, but plagiarized:
http://www.somethingawful.com/d/comedy-goldmine/abstract-pixel-art.php?page=1