Photographer Juergen Teller shot the new ad campaign for Italian fashion label Missoni — and in lieu of models, he used the extended Missoni family in their home. We get a peak at how a family known for exquisite color and pattern work it into their homelife.
I love the Missoni family sofa upholstered in crazy colored wavy stripes! For more images from the campaign, see Hello Francis | Juergen Teller.
Via: Hello Francis | Juergen Teller
Images: Juergen Teller
MORE MISSONI
• Hotel Missoni in Edinburgh, Scotland
• Stephen Burks' Patchwork Missoni Vases
• Inspiration: Corian Loves Missoni
• Best of Three: Colorful Missoni Bedding
• Missoni Towels
• Bathrooms at Hotel Missoni

Comments (33)
My two favorite things... Juergen Teller photographs and Missoni Home. Loveeee.
Soo chic! I absolutely love that he traded in the models for something much more real.
Sorry ... my eyes hurt!
Ooh la la! and on a Missoni couch. Love it all...
I don't really think this works. Looks like the basement from "That 70s Show" to me...
Umm....sorry, but this does nothing for me...it's so busy my eyeballs don't know where to rest.
Never trust a fashion designer who thinks that photos framed in a slice of a geode are a good idea.
uhhhhhhhhhhhhhhhhhhhhhhh wut
I'm in love with Missoni more than ever now!
never trust a commenter on the internets :)
"...traded the models for something more real..."
Um, okay.
I'm a fan of Missoni. But with the exception of the first photo, I feel the others look so unprofessional and uninspiring.
What sofa? I'll take the one on the left.
drowning in its own irony.
I'm with david and emaozora. Darn they are hot.
Some things can only be pulled off by the Italians who really just work and own the Euro-trash thing in astonishing ways and with absolute pride. Good for them! However, this photo shoot should come with a warning label: Americans - Do not try this at home. Otherwise you will look like you raided your Uncle Vinny's Goodfellas weekend wear and are hanging out in your Aunt and Uncle's suburban Long Island rec-room during a family reunion. Capiche?
The other photos are also a weird intersection of a phenomenon known as the Hipster vs. Old People Eclipse. It happens about as often as a Solar Eclipse but is generally when Irony (Hipsters) meet the source of that Irony (old people). One group bought their sweaters in a thrift store, the other group is the source of that sweater in a thrift store, having bought the damn thing at Bloomingdale's in 1982 after being inspired by an episode of the Cosby show. The Hipster/Old People Eclipse is fairly benign, yet there are instances when both parties have spontaneously combusted to to the dangerous clash of patterns.
Chameleons come to mind.
"We get a PEEK," not we get a PEAK." (The only peak here is the peak of bad taste. . . .)
Dreadful.
Some things can only be pulled off by the Italians who really just work and own the Euro-trash thing in astonishing ways and with absolute pride. Good for them! However, this photo shoot should come with a warning label: Americans - Do not try this at home. Otherwise you will look like you raided your Uncle Vinny's Goodfellas weekend wear and are hanging out in your Aunt and Uncle's suburban Long Island rec-room during a family reunion. Capiche?
lol - Lizzy, you nailed it!
Never liked Missoni's style. It's just the ugly sweaters my parents used to wear back in the 70s (I'm Italian BTW).
As for the photos, I'm pretty sure they are meant to look amateurish, like family photos... give the artist some credit!
Lizzy, yes!
A bit too Bill Cosby for me.
You mean you took a PEEK. at a hideous mess. If anyone except some famous designer came up with this, we'd laugh them out of the universe.
@Aulaire and nikki moore:
Regarding "Peak" versus "peek": Just another case of "Wheee! More time for mojitos!"
[See the comments section of http://www.apartmenttherapy.com/la/diy/a-triptik-of-hanging-lamps-106570.]
woo...yummy.....not the couch of course.
"Some things can only be pulled off by the Italians who really just work and own the Euro-trash thing in astonishing ways and with absolute pride. Good for them! However, this photo shoot should come with a warning label: Americans - Do not try this at home. Otherwise you will look like you raided your Uncle Vinny's Goodfellas weekend wear and are hanging out in your Aunt and Uncle's suburban Long Island rec-room during a family reunion. Capiche?"
So, it's not tacky because they're famous and Italian? Whuh?
Ugly is ugly, period. Giving some people the benefit of the doubt just because of your design prejudices is lazy. If you're shown a photo of an interior or fashion, you should have the balls to say whether it works or not without knowing who's responsible. Otherwise, you're saying beautiful people make beautiful choices, and the hoi polloi make pedestrian choices, while tacitly admitting that you can't tell the difference.
If you have an opinion, share it. If you don't, don't. Capice?
The comments on the "Triptych" entry have been purged by AT, hence my reference above won't make any sense.
Barf. That is so frickin' tacky and ugly looking. I think people need to be honest and admit, if your neighbour in their bungalow or someone in a trailer park had the same decor most people reading this would think it ugly but slap a designer name on it, and suddenly it's daring and colourful and beautiful use of patterns. Sorry, but it's true.
LizzyC--AT should get you to blog! I'd love to see something wittier than all the "Look!" "It's Great" posts that we have at AT:LA.
Thanks for appreciating (and getting) my off-beat sense of humor about fashion and design, FantasticMrFaux. It would be fun to write for AT, certainly. However, I worry that other readers here sometimes read things a bit too literally, and get their designer knickers in a snicker a bit too easily.
hrhprincessfiona, I can barely breathe, I'm laughing so hard. You NAILED it.
This place looks like it came out of a stoner movie.