Modern Dad: J.B. Schneider

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We're surveying some of the coolest guys we know about life as a modern dad.

Name: J.B. Schneider, Co-Founder P’kolino
Kids: Anna (12), Konrad (10), Thalia (turns 9 on Father’s Day), Mathias (7)
Location: Fort Lauderdale, Florida
Find me online: www.pkolino.com

1. A product I would recommend to another dad: Adidas Boat Shoes. With holes in the soles it is like wearing air conditioned shoes. Plus they come in some pretty funky colors. Love them for the office, tradeshows, baseball games, soccer matches…basically everything except snow.

2. A question I hope my kids never ask me: I just hope they never stop asking questions. I’ll take any question over that.  

3. My favorite toy from childhood: Hot Wheels with that orange track. We (my brother and I) used to take it outside, run it down from trees and picnic tables, through sand boxes and bushes usually ending in a death-defying jump. Of course, for a boy from the Motor City the cars were super cool too.

4. My favorite children's book: My favorite childhood book was probably Where the Wild Things Are. I was (am) quite a dreamer. My children's favorites....that list could go on and on; The Gruffalo is high on all their lists. Love that quick thinking little mouse.

5. A song I'll be really bummed if my kids don't end up loving: Such a tough question. There are so many that could be on this list. I am not sure if it is the song or the memories associated with the song but few capture me like "Bad" by U2. Whenever I hear it everything else fades to the background.

6. A website or blog I visit regularly: Behance.net – the Illustration section. It blows me away how talented some people are.

7. My favorite way to spend a few hours with my kids: The beach. Shovel, ball, board and food and we are set for several hours.

8. A parenting trick that works for me and not for my wife: My wife and I are mostly on the same page and use the same parenting tools. Although, I have a better arm. Amazing how a simple game of catch can change a child’s attitude.

9. A myth about modern dads: That we are more pals with our children than we are parents of our children.

10. My parenting superpower: Innovation. Creating something from seemingly nothing. Cobbling together disparate parts to make costumes, school projects, games, activities, lunch…I can also dance, but the older my children get them more they seem to find that embarrassing; understandably so.  

Thanks JB!


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As Apartment Therapy's Family Editor, Carrie covers design and modern homelife with children. A lapsed librarian, she lives in Brooklyn with her husband and two kids and is in contention to break the record for most hours spent at the playground.