Mom, Inc., by Meg Mateo Ilasco & Cat Seto

Book Review

Moms have always worked hard and juggled too many balls but never before have so many started businesses right in their living room. From "mompreneurs" to designers and bloggers, straddling the line between stay-at-home motherhood and working mom is tricky business. Meg Mateo Ilasco (also author of Craft Inc. and Creative Inc.) and Cat Seto wrote Mom, Inc. to share the wisdom they've gained from their own experiences launching businesses from home as well as the collective wisdom of other moms who have sailed these seas and charted the waters. Profiled moms include fashion designer Cynthia Rowley, blogger Gabrielle Blair (aka Design Mom), event planner Amy Atlas, designer Courtney Novogratz, Christiane Lemieux of DwellStudio, Lorena Siminovich of Petit Collage and more.

The women in the book inspire, but the bread and butter here is the practical information: business basics, creating a business plan, the legal stuff, how to price your goods or services, protecting your work, etc. - all the nitty gritty stuff you've wondered about (or maybe even worried about). And, of course, you'll find advice about perhaps the hardest part of all - balancing your business with motherhood.

Here's a fun video trailer Meg and Cat put together for the book launch:



Mom, Inc.: The Essential Guide to Running a Successful Business Close to Home (Chronicle Books, 2012)

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As Apartment Therapy's Family Editor, Carrie covers design and modern homelife with children. A lapsed librarian, she lives in Brooklyn with her husband and two kids and is in contention to break the record for most hours spent at the playground.

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