They are reusuable and can be laundered approximately 6 times before starting to break down. Once they can no longer be used, they are recyclable, biodgradable and compostable. Available in a large amount of colors,patterns and sizes we can see this new product (from Spain) catching on as a fun alternative for tabletop.
Definitely a step up in looks and durability from paper napkins but without quite the commitment of cloth napkins in terms of price and upkeep, we can imagine giving these a go when wanting to do a an unusual color or pattern for a special occasion table where buying good quality cloth napkins in an offbeat color wouldn't fly. Also, they would be a fun touch for upmarket picnic outings and casual entertaining.
What do you think of the concept? Would you go for a roll of cloth napkins?
MORE INFO: My Drap
Images: Janel Laban
Which Wall Color Gives the Best Sleep?
Ana Creates a Community at Home
Good Food to Share 
The Big Book of Small, Cool Spaces 
Apartment Therapy Presents 
The Eight-Step Home Cure 
Z2 iPod Dock and Wi...
How To Cook Fluffy, Tasty Quinoa
Recipe: Spring Fruit and Nut Tabouli
We have these in our student house! Disposable for after parties, and pretty enough to warm up the apartment for everyday use. Love 'em!
No thanks. I'm for good quality that last a lifetime and I feel no need to follow fashion. People I invite over for dinner do come for the company and good food not for the latest trendy colour in the table decoration.
This is a neat idea. Table linens get stained, fade, and go out of style eventually anyways.
i suppose this is a little better than paper napkins. i switched to cloth napkins not too long ago (maybe two years?) and find it to be so cheap and easy! all my napkins have come from thrift stores (sets of 4-8, some that were never even used) and look great. they're small, so it's not much of an additional laundry burden, considering i have little kids so i do a lot of laundry anyway. however, i suppose this is nice for someone who isn't ready to commit to cloth.
I'm with you @diridi. I don't get the point of semi-permanent napkins. It's good that these things are biodegradable, but what are they made of? If paper, then papers come from trees and thus is unnecessary. I'm just now beginning to make the transition to cloth napkins so I'm not one to speak, but there really is no extra burden to having long-lasting cloth napkins.
I don't understand the claim that they don't require the upkeep of cloth napkins; if they're reusable, then that means they have to be laundered, folded, and put away just like cloth napkins. And since they'll be odd sizes, they'll be harder to store. The fact that they wear out quickly means more work, since you have to go buy more much more quickly than with cloth napkins.
The only advantage I see is the one you pointed out--being able to get them in a weird color that you don't want to live with for a long time.
I just switched to cloth napkins not too long ago. I spent $22 on 12 and haven't bought paper towels or disposable napkins since. I don't understand why you'd waste the money on these...