Nansulate - Home Insulation in a Can?

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Nansulate Coatings claim effective insulation, corrosion resistance, mold resistance and led encapsulation all in an easy-to-apply paint like product. Too good to be true?Nansulate has been around since 2004 and since then has been featured on a couple of lists including:

Builder News Best Product 2008, Energy Efficiency
Qualified Remodeler 100 Best Products 2008

While there are a few articles out there on the Web, most seem like copies of Nansulate's press releases. I am intrigued by this Youtube video, however, that shows the heat transmission difference between Nansulate coated material and uncoated.

If the claims are true, this could be a great insulation product for older homes without insulation.

Does anyone have any firsthand experience with Nansulate?

Thanks for the tip, Matt S!

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