We saw this new line of Natural Chambray Flannel in the Garnet Hill catalog (it's the stuff on the bottom, not the ticking stripe above) and liked it so much we ordered it.
Now a few weeks old, it is deliciously warm, and we like the neutral, solid color that has a very nice contemporary look for flannel and plays up the color on our bedroom walls. The sheets are $24-$48 and the comforter cover is $68-$82, BUT it is all on sale TODAY for 20% off, so - if you like it - run, don't walk.
Ps. The sheets come in a ticking stripe and the chambray pattern, while the comforter comes with one on one side and one on the other. We were confused at first, too. We put the ticking side down and never see it.