Nespresso Releases Keurig Competitor

Nespresso Releases Keurig Competitor

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Tara Bellucci
Feb 25, 2014
(Image credit: Nespresso)

Nespresso, popular for its espresso pod machines, is going after "big cup" competitor Keurig with its new VertuoLine. Single-serve coffee is one of the fastest growing areas of the otherwise tepid packaged food industry. Keurig currently controls three-quarters of the $8 billion market in the US.

Nespresso takes aim at Green Mountain's Keurig with big-cup brewer | Chicago Tribune

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