Netflix Announces Qwikster Plans Killed (Thank Goodness!)

Netflix Announces Qwikster Plans Killed (Thank Goodness!)

Gregory Han
Oct 10, 2011

This morning Netflix announced via their blog, plans for their DVD-only service Qwikster is to be shelved. Netflix CEO Reed Hastings explains the cancellation below, likely a response to the overwhelming negative feedback and membership cancelations caused by the fee hike and two-headed service plans...

It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.

This means no change: one website, one account, one password... in other words, no Qwikster.

While the July price change was necessary, we are now done with price changes.

We're constantly improving our streaming selection. We've recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we've added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.

We value our members, and we are committed to making Netflix the best place to get movies & TV shows.

Thank you.

-Reed

Although this is likely the right decision, many questions still linger whether Netflix has damaged their reputation amongst previously avid and loyal subscribers too much with what many consider mismanagement. Chime in about what you think about Netflix's flip-flop below.

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