With recent announcements of Google TV buzzing up the Interwebs, it feels like Apple TV has been pretty much placed in the shadow of the search giant's latest attempts of merging the Internet with the home theater TV. However, with this year's WWDC just around the corner, the rumor mill's been crankin' away with the latest Apple prediction; a $100 Apple TV.
According to Engadget, not only will the Apple TV cost a mere $100 compared to the current $229 price tag, it will run a modified iPhone OS, feature a 16GB flash storage system, and support 1080p out. The most interesting part, however, is the reclaiming of the device as a "cloud-based media hub."
We've long dreamed of the day where you can stream almost any content from the Internet and get by with just a small hard drive, but it makes a lot of sense for Apple to try and conquer the cloud space given their recent acquistions of music streaming services like Lala.
While it may be wishful thinking to for an immediate release at San Francisco's Moscone Center later next week, we're pretty stoked about the compelling revamp of the Apple TV. But seeing as relations between Apple and Google have gone from friendly neighbors to fierce rivals, we're sure neither company will let the streaming media space go without a fight.
For us avid media consumers, however, some healthy competition between companies that have a track record of fairly decent user interfaces can only mean a better TV experience than we could ever have imagined.