Shiny, check. A great red, check. Simple good looks, check. Built in 3-way dimmer, check. Powder coated steel, check. $49.99, check! Honestly, this lamp might be enough to get us to book the Zipcar and head out to Schaumburg this weekend.... What do you think? Worth the trip? The Kulla Lamp is new at IKEA, available in black, white and red for $49.99.