We got a press release from GE - this week they are introducing the new SmartBulb which features a profile that is virtually identical to a standard incandescent but houses all the electronics of a CFL inside the glass outer bulb. It is designed to...
...appeal to those who want the energy savings and long-life performance of a CFL with the appearance, size and fit of a traditional bulb. The new 15 watt CFL will be an equivalent of a 60 watt incandescent and is guaranteed for 5 years based on 4 hours of daily use.
The new bulbs debut nationally at Target on 12/28 and will be available at select Ace Hardware locations in January. Full availability is expected by April, just in time for Earth Day.
A video is available here with more info from a GE rep.