Shopping magazines are popular. Two examples of the category, Lucky and Domino, are doing well.
Launching today from the publisher of Consumer Reports is a new home, food and shopping mag called Shop Smart. Aimed at women over 30 (the audience for Consumer Reports is currently over 60% male) it will be a no-advertising quarterly.
Products will be reviewed (by the same testers at Consumer Reports) and compiled into categories. The first issue includes: white wine bargains, 11 items to make your home safer, outlet shopping, essential items of the season, washers and dryers, and countertop choices.
Available at newsstands for $4.99.