ShopSmart;) : New magazine launches today

ShopSmart;) : New magazine launches today

Janel Laban
Aug 1, 2006

Shopping magazines are popular. Two examples of the category, Lucky and Domino, are doing well.

Launching today from the publisher of Consumer Reports is a new home, food and shopping mag called Shop Smart. Aimed at women over 30 (the audience for Consumer Reports is currently over 60% male) it will be a no-advertising quarterly.

Products will be reviewed (by the same testers at Consumer Reports) and compiled into categories. The first issue includes: white wine bargains, 11 items to make your home safer, outlet shopping, essential items of the season, washers and dryers, and countertop choices.

Available at newsstands for $4.99.

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